Direct Media Gets VFW List

Share this article:
Direct Media Inc. yesterday announced that it was named list manager for the Veterans of Foreign Wars of the United States file of 2.8 million last-12-month donors, effective immediately.


The donors on the list are 43 percent female, 40 percent male and 17 percent unidentified. The average age is 65, the average household income is $50,000 and the average gift is $10. Selects include geography, recency, gender and dollar. The base price is $75/M for the 12-month file.


Direct Media, Greenwich, CT, suggests this file for nonprofit mailers as well as consumer marketers with offers in the health, apparel and publishing markets.


The VFW membership file is not available.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

Candidates Offer Change In The Form of Targeting

Candidates Offer Change In The Form of Targeting

A campaign for Ben Carson raised $2.8 million despite his lack of cooperation.

Target Names Retail Veteran Brian Cornell as CEO

Target Names Retail Veteran Brian Cornell as CEO

He leaves the top job at PepsiCo Foods to take the spot vacated by Greg Steinhafel in the aftermath of the data breach.

NBA Names Insurance Exec as its CMO

NBA Names Insurance Exec as its CMO

Nationwide and State Farm veteran Pamela El takes the league's marketing helm next month.