Direct Media Gets Pet-Care InsertsDirect Media Inc. was appointed manager for the PetEdge Professional Pet Care catalog package insert program, effective this month.
The PetEdge catalog provides products to pet-care professionals like groomers, breeders, kennels, veterinarians, animal hospitals, dog show enthusiasts and retailers.
The program consists of 250,000 annual packages. The base price is $60/M. PetEdge buyers are 100 percent direct mail and Internet sourced. Direct Media suggests the program for targeting small businesses.