Direct Media Gets PC WorldDirect Media Inc., Greenwich, CT, was appointed list manager for the PC World magazine file of 787,000 subscribers.
The file is 66 percent male with an average household income of $75,000. Subscribers pay $24.95 annually to get the magazine. Selections include geography, gender, recency, business address, home address, paid, renewals and source. The base price is $170/M.
Direct Media recommends the list for marketers of seminars, newsletters, office supplies, computer-related goods, credit cards, publishing and consumer catalog merchandise.