Direct Media Gets PC World

Share this article:
Direct Media Inc., Greenwich, CT, was appointed list manager for the PC World magazine file of 787,000 subscribers.


The file is 66 percent male with an average household income of $75,000. Subscribers pay $24.95 annually to get the magazine. Selections include geography, gender, recency, business address, home address, paid, renewals and source. The base price is $170/M.


Direct Media recommends the list for marketers of seminars, newsletters, office supplies, computer-related goods, credit cards, publishing and consumer catalog merchandise.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

App of the Week: CardsApp

App of the Week: CardsApp

The app lets users select loyalty cards on their phone or smartwatch to display QR codes at check out time.

Rakuten Marketing Moves to a Unified Platform

Rakuten Marketing Moves to a Unified Platform

Omni experience consolidates all channel offerings into a single platform and dashboard to provide better management of the customer funnel.

Hawk Search Widens its Global Reach

Hawk Search Widens its Global Reach

Hawk Search's solution offers support for more than twice as many languages as other site search providers, according to the company.