Direct Media Gets PC World

Share this article:
Direct Media Inc., Greenwich, CT, was appointed list manager for the PC World magazine file of 787,000 subscribers.


The file is 66 percent male with an average household income of $75,000. Subscribers pay $24.95 annually to get the magazine. Selections include geography, gender, recency, business address, home address, paid, renewals and source. The base price is $170/M.


Direct Media recommends the list for marketers of seminars, newsletters, office supplies, computer-related goods, credit cards, publishing and consumer catalog merchandise.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

B2B Marketers Can Now Self-Serve Ads on Facebook Exchange

B2B Marketers Can Now Self-Serve Ads on Facebook ...

Sitescout's new integration with FBX opens up access to any size marketer, minus campaign spend minimums, according to the RTB company.

Day Two at DMA2014

Day Two at DMA2014

It was awards day in San Diego, with Teradata's Lisa Arthur being named Marketer of the Year, and Google Japan being feted for its direct mail prowess.

Today's Forecast: Chilly With a 10 Percent Lift in Parka Sales

Today's Forecast: Chilly With a 10 Percent Lift ...

The Weather Company launches a website offering marketers free advice on how to take advantage of shifts in the weather.