Direct Media Gets HR File

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Direct Media Inc., Greenwich, CT, yesterday announced its appointment as list manager for the Human Resources Decision Makers from Vanguard file of 119,200 HR seminar attendees.


Vanguard Resource Group is a management seminar, publication and consulting firm targeting human resources professionals. The professionals on this file spent $350 to attend a Vanguard seminar and also buy Vanguard printed products.


The file is selectable by geography, job function and job title. Base price is $115/M. Direct Media suggests it for business and consumer offers such as ad specialty, newsletters, apparel, food/gift and general merchandise.


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