Direct Media Gets Healthcare-Related Files

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Direct Media Inc., Greenwich, CT, was named list manager Friday for the new-to-market files from QualityHealth.com and Selective Health Plans.


The QualityHealth.com site offers members health news, a health encyclopedia and forums on health issues. The QualityHealth.com lifestyle list contains 5 million trial-offer respondents and 2.5 million registrants/members at postal address. Base prices are $75/M for trial-offer respondents and $95/M for registrants/members.


The QualityHealth.com R/X and Ailments list has 2.8 million registrants/members at postal address. Base price is $175/M. This list has 1.8 million registrants/members at opt-in e-mail address. Base price is $175/M.


QualityHealth.com members have an average age range of 30-49 and an average income range of $40,000-$70,000.


The Selective Health Plans files consist of consumers who requested information about or purchased a medical discount service program. The programs cost $84 to $134 monthly.


The Selective Health Plans postal file has 334,000 registrants, and the opt-in e-mail file has 330,000 registrants. Both cost $95/M.


The contact on these lists is Stephen Eustace at Direct Media affiliate Eclipse Direct Marketing, New York. He can be reached at 212/913-8344, ext. 31, or seustace@eclispedm.com.


Kristen Bremner covers list news, insert media, privacy and fundraising for DM News and DMNews.com. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting www.dmnews.com/newsletters


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