Direct Media Gets HCI Direct Insert ProgramsDirect Media Inc., Greenwich, CT, announced its appointment yesterday as manager for the HCI Direct Inc. (formerly Hosiery Corporation of America) insert programs effective July 1.
These include the HCI package insert program, the statement enclosure program and the reactivation ride-along program. Combined annual circulation exceeds 25 million.
HCI Direct is a direct mail marketer of pantyhose continuity programs. After responding to an initial offer for a free pair of pantyhose, members pay an average of $20 for four to six additional pairs every six weeks.
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