Direct Media Gets Golf File

Share this article:
Direct Media Inc., Greenwich, CT, announced Friday its appointment as list manager for the Bettergolf.net file of 132,200 e-mail newsletter subscribers at postal address.


The Bettergolf.net e-mail newsletter is owned by the publisher of Golf Illustrated magazine and reaches golf enthusiasts who signed up online to receive it.


Selects on the file include geography and gender. It is 48 percent male and has a base price of $75/M. According to Direct Media, 83 percent of the file has purchased golf products from a catalog or retail store in the past 12 months, and 50 percent have done so online.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

Customer Centricity Is Spurring Marketing-Tech Investments

Customer Centricity Is Spurring Marketing-Tech Investments

A majority of marketers rank customer satisfaction improvements as paramount in the technology investment decisions.

Big, Bold Moves in the C-Suite

Big, Bold Moves in the C-Suite ...

JCPenney appoints Home Depot's Marvin Ellison as CEO; Harte Hanks and JWT add hitting power to their C-level benches

Campaign Comes to the States

Campaign Comes to the States

DMN's UK-based sister publication launches Campaign US