Direct Media Gets Caswell-Massey PIP

Share this article:
Direct Media Inc., Greenwich, CT, was named manager of the Caswell-Massey package insert program with 87,000 annual packages.


Buyers of personal-care items from this catalog are 74 percent female, ages 40-65, with an average income exceeding $75,000 and an average unit of sale of $60. The program costs $65/M.


Direct Media suggests this program for offers including health, beauty, magazine, fundraising, general merchandise as well as food and gift.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in News

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

Candidates Offer Change In The Form of Targeting

Candidates Offer Change In The Form of Targeting

A campaign for Ben Carson raised $2.8 million despite his lack of cooperation.

Target Names Retail Veteran Brian Cornell as CEO

Target Names Retail Veteran Brian Cornell as CEO

He leaves the top job at PepsiCo Foods to take the spot vacated by Greg Steinhafel in the aftermath of the data breach.

NBA Names Insurance Exec as its CMO

NBA Names Insurance Exec as its CMO

Nationwide and State Farm veteran Pamela El takes the league's marketing helm next month.