Direct Media Gets Caswell-Massey PIP

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Direct Media Inc., Greenwich, CT, was named manager of the Caswell-Massey package insert program with 87,000 annual packages.


Buyers of personal-care items from this catalog are 74 percent female, ages 40-65, with an average income exceeding $75,000 and an average unit of sale of $60. The program costs $65/M.


Direct Media suggests this program for offers including health, beauty, magazine, fundraising, general merchandise as well as food and gift.


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