Direct Media Gains Silkies Insert ProgramDirect Media Inc., Greenwich, CT, announced its appointment yesterday as manager for the Silkies Plus Size Multi-Buyer Package Insert Program from HCI Direct.
Silkies buyers included in this program are mail-order multi-buyers of plus-size hosiery. They are female with a median age of 51 and a median income of $43,000.
The insert program is a special test run of 50,000 packages for October. The base price is $65/M. Next year's quantities for this program have yet to be determined.
Direct Media recommends this program for offers such as apparel, cosmetics, health, diet, crafts, collectibles, books and others.