Direct Media Gains FlagHouse, Electronic Recruiting Exchange Files

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Direct Media Inc., Greenwich, CT, said yesterday that it was named list manager of the FlagHouse catalog buyers and Electronic Recruiting Exchange.


The FlagHouse master file has 260,000 buyers with a 3-month hotline of 36,000. It has four catalogs: Activities for Life, Furniture Express, Physical Education & Recreation, and Special Populations.


Its buyers have purchased physical education and recreation equipment; special education and rehab products; and furniture for schools, hospitals, churches and other institutions.


The Electronic Recruiting Exchange provides daily newsletters on recruiting issues, an executive summary of HR newsgroup discussions and purchase research papers, reports and books on staffing, diversity, outsourcing and other issues. Twice a year, it hosts ER Expo, a conference for recruiting and human resource managers, directors and executives.


This file is new to market and consists of 31,000 members.


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