Direct Media Gains Budget Living, Insert Programs

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Direct Media Inc. was appointed manager for the Budget Living magazine file of more than 267,000 active subscribers as well as three new insert programs, the Greenwich, CT, company said yesterday.


Subscribers to the bimonthly Budget Living are 44 percent female with an age range of 25-44 and average income of $70,000. Selects on the file include geography, recency, gender, source, paid, renewals and expires. Base price is $100/M.


The three insert programs, previously available only as part of the Marshall Field's Direct insert program, are the Signals Blow-In Program with 14.5 million catalogs for 2003, the Britannia Video & Gifts Blow-In Program with 3.5 million catalogs for 2003 and the I Love A Deal Blow-In Program with 3 million catalogs for 2003. All three programs are $35/M.


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