Direct Media Files Expand Product Selects

Share this article:
Direct Media Inc., Greenwich, CT, announced that both Carol Wright Gifts and Dr. Leonard's Healthcare have added product selects to their list files.


Both files now have more than 40 different categories from which to choose, including ailment specific, apparel, children's merchandise, collectibles, exercise, furniture, gardening, housewares, jewelry and health/beauty aids.


The Carol Wright file is 71 percent female with an average age of 48 and an average income of $30,000. It has more than 1.3 million last-12-month buyers.


The Dr. Leonard's file is 56 percent female with an average order of $38. It has more than 2.2 million last-12-month buyers.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

Day Two at DMA2014

Day Two at DMA2014

It was awards day in San Diego, with Teradata's Lisa Arthur being named Marketer of the Year, and Google Japan being feted for its direct mail prowess.

Today's Forecast: Chilly With a 10 Percent Lift in Parka Sales

Today's Forecast: Chilly With a 10 Percent Lift ...

The Weather Company launches a website offering marketers free advice on how to take advantage of shifts in the weather.

DMA 2014 Kicks Off Under New Management

DMA 2014 Kicks Off Under New Management

Thomas Benton and Jane Berzan will preside over an event indicative of an association serving a wider array of industry segments.