Direct Media Files Expand Product Selects

Share this article:
Direct Media Inc., Greenwich, CT, announced that both Carol Wright Gifts and Dr. Leonard's Healthcare have added product selects to their list files.


Both files now have more than 40 different categories from which to choose, including ailment specific, apparel, children's merchandise, collectibles, exercise, furniture, gardening, housewares, jewelry and health/beauty aids.


The Carol Wright file is 71 percent female with an average age of 48 and an average income of $30,000. It has more than 1.3 million last-12-month buyers.


The Dr. Leonard's file is 56 percent female with an average order of $38. It has more than 2.2 million last-12-month buyers.
Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

News Byte: Comcast Expanding Global Ad Delivery Through Partnership

News Byte: Comcast Expanding Global Ad Delivery Through ...

Through a partnership with Adstream , Comcast's AdDelivery Service expands its footprint across the globe.

40 Under 40 2014: Nominations Are Now Open!

40 Under 40 2014: Nominations Are Now Open!

It's time to nominate the 2014 crop of young marketing luminaries for Direct Marketing News's 40 Under 40 Awards. The deadline is Friday, June 6, 2014.

News Byte: MediaCrossing Partners with ASL Marketing on Youth Marketing Tool

News Byte: MediaCrossing Partners with ASL Marketing on ...

The digital media trading firm and marketing database company aim to help marketers target 13 to 34 year olds.