Direct Media Debuts Shopping Magazine List

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Direct Media Inc., Greenwich, CT, announced the availability yesterday of the new-to-market Shop Etc. list from Hearst Magazines.


Shop Etc. is a new publication about shopping that includes information on stores, catalogs and Web sites. The file has 122,200 active subscribers. It is 88 percent female with a median age of 35 and median household income of $78,000.


Selections include recency, geography, gender, source and paid. The base price is $105/M.


Kristen Bremner covers list news, insert media, privacy and fundraising for DM News and DMNews.com. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting www.dmnews.com/newsletters


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