Direct Media Debuts Publishing Insert Program

Share this article:
Direct Media Inc., Greenwich, CT, yesterday announced its appointment as manager for the International Masters Publishers statement stuffer program.


This new-to-market program will consist of 8.4 million annual statements, which breaks down to 700,000 monthly. The first insertion will be in November. Material is due two weeks prior to insertion. The base price for the program is $60/M.


IMP's audience is mostly female, ranges in age from 25-60 and has an average income of $50,000. IMP titles include Easy Everyday Cooking, Easy to Bake and Easy to Make, Grandma's Kitchen, Great Gifts in Under 30 Minutes, Creative Cooks Kitchen, At Home with Your PC and Wildlife Explorer.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

B2B Marketers Can Now Self-Serve Ads on Facebook Exchange

B2B Marketers Can Now Self-Serve Ads on Facebook ...

Sitescout's new integration with FBX opens up access to any size marketer, minus campaign spend minimums, according to the RTB company.

Day Two at DMA2014

Day Two at DMA2014

It was awards day in San Diego, with Teradata's Lisa Arthur being named Marketer of the Year, and Google Japan being feted for its direct mail prowess.

Today's Forecast: Chilly With a 10 Percent Lift in Parka Sales

Today's Forecast: Chilly With a 10 Percent Lift ...

The Weather Company launches a website offering marketers free advice on how to take advantage of shifts in the weather.