Direct Media Debuts Primedia Ride Along Programs

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Direct Media Inc. announced four new subscriber ride along programs from Primedia Publications.


All four will reach new subscribers to Primedia consumer publications. The subscribers have been grouped into four categories, and test mailings go out in late October. Inserts are due by Oct. 7 for participation in the test mailing.


· The Craft and Hobby Enthusiasts Subscriber Ride Along Program will send 50,000 pieces in the October mailing and is expected to have a circulation of 6 million next year. It will reach new subscribers to Colored Stone, Crafts Magazine, McCalls Quilting Quick Quilts, Quilter's Newsletter and others.


· History Subscriber Ride Along Program will send 50,000 pieces in the October mailing and is expected to have a circulation of 1.5 million next year. It will reach new subscribers to American History, American Civil War, British Heritage, The Quarterly Journal of Military History and others.


· Automotive Subscriber Ride Along Program will send 100,000 pieces in October and is expected to have a circulation of 20 million next year. It will reach new subscribers to Hot Rod, Dirt Rider, 4 Wheel and Off Road, Truckin', Four Wheeler and others.


· Hunting and Fishing Subscriber Ride Along Program will send 50,000 pieces in October and is expected to have a circulation of 10 million next year. It will reach new subscribers to Bowhunter, North American Whitetail, Game and Fish, Fly Fisherman, Florida Sportsman and others.


Each program has a base rate of $65/M.


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