Direct Media Debuts Golf List

Share this article:
Direct Media Inc. has been appointed list manager for the United States Golf Association file of more than 700,000 members, the Greenwich, CT, company said yesterday.


The USGA file becomes available for the first time ever Jan. 1 through Direct Media's list management division.


The file is 82 percent male with an average age of 53 and an average income of $62,000. Selects will include recency, age, income, gender, presence of children and lifestyle interests as well as ethnic and religious selections. The base rate will be $100/M.


USGA members pay $25 to join this nonprofit organization.


Direct Media recommends this list for fundraisers, publishers, membership, credit card, travel, continuity, gift, apparel and sports-related offers.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

Target Names Retail Veteran Brian Cornell as CEO

Target Names Retail Veteran Brian Cornell as CEO

He leaves the top job at PepsiCo Foods to take the spot vacated by Greg Steinhafel in the aftermath of the data breach.

NBA Names Insurance Exec as its CMO

NBA Names Insurance Exec as its CMO

Nationwide and State Farm veteran Pamela El takes the league's marketing helm next month.

Bloomberg Names Bigley CMO

Bloomberg Names Bigley CMO

Communications chief Deirdre Bigley is appointed head of global marketing for the business and financial news company.