Direct Media Debuts Crafters PIP

Direct Media Inc., Greenwich, CT, was named manager for the new-to-market Dynamic Resource Group Package Insert Program.

The program reaches buyers of crafting and needlework merchandise from DRG's catalogs, which include Annie's Attic, House of White Birches and Needlecraft Shop. The average age of these mostly female buyers is 55, and the average household income range is $40,000-$45,000.

This program is made up of 2 million annual packages and has a base rate of $65/M.

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