Direct Media, Datran partner

Share this article:

List services firm Direct Media Inc. and e-mail marketing company Datran Media have teamed to provide multichannel marketing services, with an emphasis on acquisition through the combination of e-mail and direct mail.

The deal combines Direct Media's offline marketing expertise with Datran's database. Direct Media has created a marketing model called E2M to make the most of Datran's database, addressing the importance of the e-mail-to-mail relationship in multichannel acquisition campaigns.

"The combination of traditional direct mail with additional e-mail contacts adds up to substantial lift in response," said Patrick Gelderman, vice president of data services at Direct Media Data Services.

The Datran Direct division claims 100 million unique audience members. It provides e-mail solutions by using an analytic algorithm based on demographic, psychographic and contextual data.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

De Quinto Tapped as Coke's Next CMO

De Quinto Tapped as Coke's Next CMO

The president of the company's Iberia Business Unit will take over from Joe Tripodi upon his retirement in February.

Customer Centricity Is Spurring Marketing-Tech Investments

Customer Centricity Is Spurring Marketing-Tech Investments

A majority of marketers rank customer satisfaction improvements as paramount in the technology investment decisions.

Big, Bold Moves in the C-Suite

Big, Bold Moves in the C-Suite ...

JCPenney appoints Home Depot's Marvin Ellison as CEO; Harte Hanks and JWT add hitting power to their C-level benches