Direct Media Creates DMEF Scholarship to Honor Florence

The employees, clients and colleagues of Direct Media Inc., Greenwich, CT, have created the Dave Florence Scholarship Fund to honor the induction of the company's chairman into the Direct Marketing Association Hall of Fame last month.

The fund was formed though the Direct Marketing Educational Foundation with the help of executive director David Chancey.

To contribute to the fund, checks made out to the DMEF should include a notation designating the donation to the Dave Florence Scholarship Fund. Donations can be sent either to Chancey, care of DMA Headquarters, at 1120 Avenue of the Americas, New York, NY 10036-6700, or to Rick Sarli, CFO at Direct Media, 200 Pemberwick Road, Greenwich, CT 06830.

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