Direct Media Changes Annual Mailer Co-Op DatesThough the format and venue will remain the same, Direct Media's 29th annual Mailers Conference and Co-op will change seasons next year.
The co-op is scheduled for April 2-3 at Renaissance Westchester Hotel, White Plains, NY. The event customarily has taken place in the summer.
The switch was made to avoid conflicts with vacations, budgeting, mailing schedules and other conferences, according to Direct Media Inc., Greenwich, CT. Direct Media said it was in the process of polling attendees of this year's August event to determine topics of interest for next year's co-op.