Direct Media Changes Annual Mailer Co-Op Dates
The co-op is scheduled for April 2-3 at Renaissance Westchester Hotel, White Plains, NY. The event customarily has taken place in the summer.
The switch was made to avoid conflicts with vacations, budgeting, mailing schedules and other conferences, according to Direct Media Inc., Greenwich, CT. Direct Media said it was in the process of polling attendees of this year's August event to determine topics of interest for next year's co-op.