Direct Media Awarded BTB File

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Direct Media Inc. was awarded list management of the BuyerZone Business Master File, the Greenwich, CT, company said yesterday.


BuyerZone is an online marketplace for business purchasing where users submit requests for quotes on various business-related goods and services. The BuyerZone Business Master File has 325,000 last-12-month names. The file is 50 percent male and 100 percent Internet generated.


The file is selectable by recency, job title, function, industry, product category, employee size, gender and geography. The base price is $110/M.


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