Direct Media Adds ZDNet Offerings

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Direct Media Inc., Greenwich, CT, announced its appointment yesterday as list manager for two new-to-market postal files from ZDNet, a CNET Networks company.


The ZDNet TechSpecials Postal file has 159,800 technology enthusiasts who use ZDNet's online products and services.


The ZDNet Enterprise Alerts Postal file has 66,100 IT professionals who are recruited while making purchases from ZDNet.


Both files are selectable by geography, gender, home address and business address. Base price is $175/M for tech offers and $100/M for non-tech offers.


Direct Media also manages the counterpart e-mail lists for both files.


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