Direct Media Adds IMP Insert ProgramDirect Media Inc., Greenwich, CT, said yesterday that it was named manager for a newly available package insert program from International Masters Publishers.
The IMP Children's Regular Shipment package insert program offers 850,000 packages for 2006 and costs $65/M. IMP buyers are 53 percent female with an average age range of 35-44, average household income of $46,000 and average age of child of 3-12.
Kristen Bremner covers list news, insert media, privacy and fundraising for DM News and DMNews.com. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting www.dmnews.com/newsletters