Direct Media Adds Eddie Bauer Options

Direct Media Inc., Greenwich, CT, announced the availability yesterday of new selection, modeling and file offerings from Eddie Bauer.

The Eddie Bauer buyers file contains 1.9 million last-12-month buyers and has a base rate of $115/M. The file has been enhanced with demographic and product selects for increased selectivity.

Also, Eddie Bauer now offers two types of modeling on its file. Mailers can choose from good customer match or regression models.

Direct Media was also named list manager for the Eddie Bauer Home list, which is back on the market.

Kristen Bremner covers list news for DM To keep up with the latest list news subscribe to our free e-mail newsletter DM News Daily by visiting

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