Direct Media Adds Catalog File

Share this article:
Direct Media Inc., Greenwich, CT, took management of the Popular Club catalog file of more than 120,000 last-12-month buyers Jan. 2.


Popular Club buyers are 80 percent female with an average age of 40 and an average household income of $40,000. The average unit of sale is $140. The catalog features name-brand apparel as well as housewares, electronics, jewelry and more.


Selects on the file include geography, recency, dollar, multi-buyers and product. The base price is $96/M. Direct Media recommends it for apparel, housewares, furniture, beauty, children's, insurance and financial offers.


This material may not be published, broadcast, rewritten or redistributed in any form without prior authorization. Your use of this website constitutes acceptance of Haymarket Media's Privacy Policy and Terms & Conditions