Direct Media Adds Catalog File

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Direct Media Inc., Greenwich, CT, took management of the Popular Club catalog file of more than 120,000 last-12-month buyers Jan. 2.


Popular Club buyers are 80 percent female with an average age of 40 and an average household income of $40,000. The average unit of sale is $140. The catalog features name-brand apparel as well as housewares, electronics, jewelry and more.


Selects on the file include geography, recency, dollar, multi-buyers and product. The base price is $96/M. Direct Media recommends it for apparel, housewares, furniture, beauty, children's, insurance and financial offers.


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