Direct Media Adds Catalog File

Share this article:
Direct Media Inc., Greenwich, CT, took management of the Popular Club catalog file of more than 120,000 last-12-month buyers Jan. 2.


Popular Club buyers are 80 percent female with an average age of 40 and an average household income of $40,000. The average unit of sale is $140. The catalog features name-brand apparel as well as housewares, electronics, jewelry and more.


Selects on the file include geography, recency, dollar, multi-buyers and product. The base price is $96/M. Direct Media recommends it for apparel, housewares, furniture, beauty, children's, insurance and financial offers.


Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

NBA Names Insurance Exec as its CMO

NBA Names Insurance Exec as its CMO

Nationwide and State Farm veteran Pamela El takes the league's marketing helm next month.

Bloomberg Names Bigley CMO

Bloomberg Names Bigley CMO

Communications chief Deirdre Bigley is appointed head of global marketing for the business and financial news company.

2014 Essential Guide to Omnichannel Marketing

2014 Essential Guide to Omnichannel Marketing

The 2014 Essential Guide to Omnichannel Marketing‚ÄĒeverything you need to know about Omnichannel, all in one spot. Read on for insight.