Direct marketers are known for their ability to fine to specific targets, but sometimes it's important to step back to see the broader view.
Major record label Interscope UMG ties its social media strategies with direct marketing campaigns.
Here are 40 winning marketers who do. Meet the winners of the 2013 Direct Marketing News 40 Under 40 Awards.
The winners of the DMN's 2013 40 Under 40 Awards let nothing stand in the way of their success. Reading about the positive attitudes behind their great successes left me energized and inspired. I'm certain it will do the same for you.
The integrated communications company will broaden its reach and services through the combined locations and offerings.
Here's how marketers can sidestep all-too-common marketing gaffes that annoy customers.
Data-driven marketing is the history of direct marketing and the future of all marketing.
5 guiding principles marketers can follow as they journey forward into the (direct) marketing future.
Let's examine one of the country's most well-known brands, AARP, and end our discussion of "the new direct" by exploring the integration of social media into today's direct marketing campaigns.
The definition of "direct marketing" is changing. BlueCross BlueShield is a brand that understands that.
The long-standing definition of direct marketing can just be tossed out the window. The journey from brand to direct and back.
A name change for the foundation aims to better highlight its mission and growth strategy.
Think direct mail is old school? Think again.
Burgeoning digital channels and new avenues of customer insight give marketers new opportunities to build affinity and sales through direct marketing.
On average, 28% of marketers say they have reduced their traditional advertising budget to fund digital marketing activities.
Building a list takes time and resources, but some experts say that buying the wrong list can cost businesses their reputation.
What's in our mailbox this month: mailers from botanic gardens.
You came hungry. You left inspired. Meet the exceptional female CMOs honored at the inaugural Marketing Hall of Femme event.
Observations from around the Twitter-sphere.
Direct Marketing News recently asked readers what they enjoy most about being a marketing leader, and their answers were great.
The USPS launches enhancements to small business service Every Door Direct Mail.
5 easy steps to identify the "real" influencers to target in your latest direct marketing campaign.
Marketing in its optimal state is a science, honed using data to be relevant, targeted, and of course, direct—and that never goes out of style.
In classic scientific/direct marketing, we always knew that the most important predictor of success was the essence of the "product."
Spidey-sense...tingling...with so many responsibilities!
Just in case you missed any of the action, we've pulled together the top Direct Marketing News content of 2012 for you.
Direct Marketing News recognizes the boldest direct campaigns of the year at a Soho event.
How the wrong marketing campaign can suck the life out of a company.
Digital ad leaders need some coaching from their direct marketer colleagues.
The talented 2012 Direct Marketing News 40 under 40 have them in spades.
Company of the week
As the leading source for direct marketing youth data, alloyASL connects your brand to consumers with extensive and unparalleled industry expertise in data content, aggregation and analytics of the youth, young adult and student demographics.
Retailers' Thanksgiving Day sales pitches came in heavy via email.
Key passages from the mailing industry's anti-exigency appeal to the Postal Regulatory Commission.
The fast casual restaurant chain relies on digital to drive in-store traffic and sales for its seasonal menu.