Think direct mail is old school? Think again.
Burgeoning digital channels and new avenues of customer insight give marketers new opportunities to build affinity and sales through direct marketing.
On average, 28% of marketers say they have reduced their traditional advertising budget to fund digital marketing activities.
Building a list takes time and resources, but some experts say that buying the wrong list can cost businesses their reputation.
What's in our mailbox this month: mailers from botanic gardens.
You came hungry. You left inspired. Meet the exceptional female CMOs honored at the inaugural Marketing Hall of Femme event.
Observations from around the Twitter-sphere.
Direct Marketing News recently asked readers what they enjoy most about being a marketing leader, and their answers were great.
The USPS launches enhancements to small business service Every Door Direct Mail.
5 easy steps to identify the "real" influencers to target in your latest direct marketing campaign.
Marketing in its optimal state is a science, honed using data to be relevant, targeted, and of course, direct—and that never goes out of style.
In classic scientific/direct marketing, we always knew that the most important predictor of success was the essence of the "product."
Spidey-sense...tingling...with so many responsibilities!
Just in case you missed any of the action, we've pulled together the top Direct Marketing News content of 2012 for you.
Direct Marketing News recognizes the boldest direct campaigns of the year at a Soho event.
How the wrong marketing campaign can suck the life out of a company.
Digital ad leaders need some coaching from their direct marketer colleagues.
The talented 2012 Direct Marketing News 40 under 40 have them in spades.
What does 'thank you' have to do with direct marketing, Quite a lot, actually.
Too many marketers overlook the essential ingredient of direct marketing: Testing.
Direct marketing is evolving. No one can argue with that—so we polled some attendees at the 2012 DMA show in Vegas to see what's really floating their respective boats.
Direct marketing is still a "fantastic channel," but needs a bit of its own rebranding.
Marketers and customer service leaders need to unite. The customer expects no less.
Should marketers care about services? Readers respond to the October Gloves Off question.
Brands and direct marketers need to make sense of the new gTLD impacts on their industry, company, and customers.
USPS's focus on innovation includes an emphasis on direct mail as an integral piece of the multichannel marketing puzzle
Does your direct marketing make your customers feel appreciated?
A decline in response rates may be a sign that it's time for some plastic surgery on your direct mail packaging.
A focus on data inputs without contextual outputs lacks meaningful insight. Marketers must test and measure in a way that shows the outcomes of their efforts.
Does the term "direct marketing" need a makeover? Our experts weighed in and our readers responded with gusto.
Company of the week
R2C creates, produces, distributes and measures messages that inspire and compel consumers to do something with a brand to drive commercial advantage. The full-service advertising agency specializes in creative, production, media, analytics and performance.
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.