Direct Marketing

The Blending of Direct and Brand Marketing

The Blending of Direct and Brand Marketing

The rallying cry that "all marketing is direct" is increasingly evident as brand marketers and direct marketers adopt key strategies from each other.

Longtime DMA Prez Bob DeLay Dies at 96

Longtime DMA Prez Bob DeLay Dies at 96

As head of the group for 26 years, he helped establish ZIP codes and met with three U.S. presidents.

Morel Steps Down as Wunderman CEO

Morel Steps Down as Wunderman CEO

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WPP Digital CEO Mark Read will succeed the longtime chief of the direct agency.

All Marketing Is Direct

All Marketing Is Direct

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Data-driven. Digital. Direct. These formerly distinct marketing terms are merging as real-time relevance increasingly drives customer interactions.

Direct Mail Remains Impactful

Direct Mail Remains Impactful

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Even in this prolific digital age, direct mail proves to be a strong tool for marketers. Standard mail volume is growing at 3% and marketers will spend $45 billion on the channel in 2014.

Celebrating Interdependence Day

Celebrating Interdependence Day

An argument for embracing direct relationship marketing.

Go Ahead, Buy It. I Dare You.

Go Ahead, Buy It. I Dare You.

Online, in-store, and on the streets, direct marketing has helped Chrome Industries get in its customers' faces with bold avowal.

Site Search Is a Direct Marketing Success Factor

Site Search Is a Direct Marketing Success Factor

4 ways to stop thinking of search as a product locator and start thinking of it as a targeted way to connect with customers.

Get a Clue—on Marketing Productivity

Get a Clue—on Marketing Productivity

9 ways to prevent guesswork in marketing project management.

Direct Mail Fallacies & Realities

Direct Mail Fallacies & Realities

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11 direct mail marketing myths dispelled by industry experts. They know their DM.

Where Experiential and Direct Marketing Meet

Where Experiential and Direct Marketing Meet

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Pepsico hosted its three-day PepCity event to give consumers an unexpected taste of its brands.

Infographic: Marketing Spending to Rise in 2014

Infographic: Marketing Spending to Rise in 2014

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Winterberry Group predicts slow growth in spending across marketing channels.

Marketing Conversation Starters

Marketing Conversation Starters

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20 opinions, observations, and recommendations that will get you thinking about how to approach marketing in 2014 and beyond

What Does 2014 Have in Store for Marketers?

What Does 2014 Have in Store for Marketers?

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Winterberry Group's Bruce Biegel reveals 10 trends to watch in 2014.

Outlook 2014: Marketing Spending to Rise

Outlook 2014: Marketing Spending to Rise

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Winterberry Group predicts slow growth in spending across marketing channels.

Maintaining a Scientific Approach to Direct Marketing

Maintaining a Scientific Approach to Direct Marketing

Common mistakes marketers make and the solutions needed to fix them.

Are You a Direct Marketer?

Are You a Direct Marketer?

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Here are 10 ways to tell whether you're a direct marketer in these days of shiny digital objects.

Direct Marketers Look for Quick Passage of a Law to Curb Patent Trolls

Direct Marketers Look for Quick Passage of a Law to Curb Patent Trolls

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Sen. Leahy readies the Senate version of the Innovation Act passed by the House; DMA sees a law on the books as early as Q1 2014.

Marketing's Big Picture

Marketing's Big Picture

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Direct marketers are known for their ability to fine to specific targets, but sometimes it's important to step back to see the broader view.

Music To Our Ears

Music To Our Ears

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Major record label Interscope UMG ties its social media strategies with direct marketing campaigns.

Got Game?

Got Game?

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Here are 40 winning marketers who do. Meet the winners of the 2013 Direct Marketing News 40 Under 40 Awards.

The Secret to Marketing Success

The Secret to Marketing Success

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The winners of the DMN's 2013 40 Under 40 Awards let nothing stand in the way of their success. Reading about the positive attitudes behind their great successes left me energized and inspired. I'm certain it will do the same for you.

News Byte: R.R. Donnelley to Acquire Consolidated Graphics

News Byte: R.R. Donnelley to Acquire Consolidated Graphics

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The integrated communications company will broaden its reach and services through the combined locations and offerings.

5 Direct Marketing Mistakes and how to Avoid Them

5 Direct Marketing Mistakes and how to Avoid Them

Here's how marketers can sidestep all-too-common marketing gaffes that annoy customers.

Where Is Global Marketing Going?

Where Is Global Marketing Going?

Data-driven marketing is the history of direct marketing and the future of all marketing.

All Marketing Is Direct Marketing

All Marketing Is Direct Marketing

5 guiding principles marketers can follow as they journey forward into the (direct) marketing future.

 The Revolution Isn't Over

The Revolution Isn't Over

Let's examine one of the country's most well-known brands, AARP, and end our discussion of "the new direct" by exploring the integration of social media into today's direct marketing campaigns.

The New Direct

The New Direct

The definition of "direct marketing" is changing. BlueCross BlueShield is a brand that understands that.

All Marketing is Direct Marketing: The Evolution of a Revolution

All Marketing is Direct Marketing: The Evolution of a Revolution

The long-standing definition of direct marketing can just be tossed out the window. The journey from brand to direct and back.

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