Direct Marketing

Artists Are the Biggest Casualties in the Streaming Wars

Artists Are the Biggest Casualties in the Streaming Wars

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Today's entertainers are leaving money (and data) on the table in their pursuit of more plays on streaming sites. Marketers can learn from their plight.

Is it Time to Bury the Name 'Direct Marketing'?

Is it Time to Bury the Name 'Direct Marketing'?

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Agency leaders agree direct marketing is alive and well, but the term itself may need rehabilitation

One on One: Wayne Powers on the Journey from Print to Digital

One on One: Wayne Powers on the Journey from Print to Digital

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Print marketing is still showing growth for Valassis, but onboarding the audience to digital makes a lot of sense

One on One: Lewis Gersh on Turning Direct Mail Digital

One on One: Lewis Gersh on Turning Direct Mail Digital

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How Pebblepost is bringing an advanced digital tool-kit to traditional direct mail marketing

Chaffetz Bill Builds Hope for Postal Reform by Year's End

Chaffetz Bill Builds Hope for Postal Reform by Year's End

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Mailers are unhappy with some provisions, as are unions and the Postal Service. Smells like bipartisan spirit

10 Brands That Illustrate the New "Direct" Marketing

10 Brands That Illustrate the New "Direct" Marketing

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The distinction between direct marketing and other marketing is dated, and these businesses are proving it.

5 Roles Making Waves in Direct Marketing

5 Roles Making Waves in Direct Marketing

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If you don't have marketers in these uniquely skilled positions on your team, now is the time to hire them. Here's why.

Why Brand Marketers Should Think Like Direct Marketers

Why Brand Marketers Should Think Like Direct Marketers

We may not be as different as you think.

"Don't Just Say You Love Me; Show Me"

"Don't Just Say You Love Me; Show Me"

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Consumers' affinity for a brand is great. Their purchases, better.

Pope Francis Has Arrived and Is Cleared for Marketing

Pope Francis Has Arrived and Is Cleared for Marketing

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Engaging, relevant, personalized, timely messaging is the Holy Grail of marketing. And then there's riding the cassock-tails of His Holiness.

Insight: The Future of Marketing Is Direct

Insight: The Future of Marketing Is Direct

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The more marketing changes, the more it stays true to its roots.

MeritDirect Acquires Lewis Direct

MeritDirect Acquires Lewis Direct

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The deal brings Merit a new talent pool and business capabilities.

And Then, DMA Did Something Completely Different

And Then, DMA Did Something Completely Different

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Actually, it's &THEN, and it's DMA's re-imagined annual show, debuting in October, starring Kevin Roberts and the Goo Goo Dolls.

The Blending of Direct and Brand Marketing

The Blending of Direct and Brand Marketing

The rallying cry that "all marketing is direct" is increasingly evident as brand marketers and direct marketers adopt key strategies from each other.

Longtime DMA Prez Bob DeLay Dies at 96

Longtime DMA Prez Bob DeLay Dies at 96

As head of the group for 26 years, he helped establish ZIP codes and met with three U.S. presidents.

Morel Steps Down as Wunderman CEO

Morel Steps Down as Wunderman CEO

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WPP Digital CEO Mark Read will succeed the longtime chief of the direct agency.

All Marketing Is Direct

All Marketing Is Direct

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Data-driven. Digital. Direct. These formerly distinct marketing terms are merging as real-time relevance increasingly drives customer interactions.

Direct Mail Remains Impactful

Direct Mail Remains Impactful

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Even in this prolific digital age, direct mail proves to be a strong tool for marketers. Standard mail volume is growing at 3% and marketers will spend $45 billion on the channel in 2014.

Celebrating Interdependence Day

Celebrating Interdependence Day

An argument for embracing direct relationship marketing.

Go Ahead, Buy It. I Dare You.

Go Ahead, Buy It. I Dare You.

Online, in-store, and on the streets, direct marketing has helped Chrome Industries get in its customers' faces with bold avowal.

Site Search Is a Direct Marketing Success Factor

Site Search Is a Direct Marketing Success Factor

4 ways to stop thinking of search as a product locator and start thinking of it as a targeted way to connect with customers.

Get a Clue—on Marketing Productivity

Get a Clue—on Marketing Productivity

9 ways to prevent guesswork in marketing project management.

Direct Mail Fallacies & Realities

Direct Mail Fallacies & Realities

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11 direct mail marketing myths dispelled by industry experts. They know their DM.

Where Experiential and Direct Marketing Meet

Where Experiential and Direct Marketing Meet

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Pepsico hosted its three-day PepCity event to give consumers an unexpected taste of its brands.

Infographic: Marketing Spending to Rise in 2014

Infographic: Marketing Spending to Rise in 2014

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Winterberry Group predicts slow growth in spending across marketing channels.

Marketing Conversation Starters

Marketing Conversation Starters

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20 opinions, observations, and recommendations that will get you thinking about how to approach marketing in 2014 and beyond

What Does 2014 Have in Store for Marketers?

What Does 2014 Have in Store for Marketers?

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Winterberry Group's Bruce Biegel reveals 10 trends to watch in 2014.

Outlook 2014: Marketing Spending to Rise

Outlook 2014: Marketing Spending to Rise

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Winterberry Group predicts slow growth in spending across marketing channels.

Maintaining a Scientific Approach to Direct Marketing

Maintaining a Scientific Approach to Direct Marketing

Common mistakes marketers make and the solutions needed to fix them.

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