Direct Marketing

Chaffetz Bill Builds Hope for Postal Reform by Year's End

Chaffetz Bill Builds Hope for Postal Reform by Year's End

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Mailers are unhappy with some provisions, as are unions and the Postal Service. Smells like bipartisan spirit

10 Brands That Illustrate the New "Direct" Marketing

10 Brands That Illustrate the New "Direct" Marketing

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The distinction between direct marketing and other marketing is dated, and these businesses are proving it.

5 Roles Making Waves in Direct Marketing

5 Roles Making Waves in Direct Marketing

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If you don't have marketers in these uniquely skilled positions on your team, now is the time to hire them. Here's why.

Why Brand Marketers Should Think Like Direct Marketers

Why Brand Marketers Should Think Like Direct Marketers

We may not be as different as you think.

"Don't Just Say You Love Me; Show Me"

"Don't Just Say You Love Me; Show Me"

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Consumers' affinity for a brand is great. Their purchases, better.

Pope Francis Has Arrived and Is Cleared for Marketing

Pope Francis Has Arrived and Is Cleared for Marketing

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Engaging, relevant, personalized, timely messaging is the Holy Grail of marketing. And then there's riding the cassock-tails of His Holiness.

Insight: The Future of Marketing Is Direct

Insight: The Future of Marketing Is Direct

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The more marketing changes, the more it stays true to its roots.

MeritDirect Acquires Lewis Direct

MeritDirect Acquires Lewis Direct

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The deal brings Merit a new talent pool and business capabilities.

And Then, DMA Did Something Completely Different

And Then, DMA Did Something Completely Different

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Actually, it's &THEN, and it's DMA's re-imagined annual show, debuting in October, starring Kevin Roberts and the Goo Goo Dolls.

The Blending of Direct and Brand Marketing

The Blending of Direct and Brand Marketing

The rallying cry that "all marketing is direct" is increasingly evident as brand marketers and direct marketers adopt key strategies from each other.

Longtime DMA Prez Bob DeLay Dies at 96

Longtime DMA Prez Bob DeLay Dies at 96

As head of the group for 26 years, he helped establish ZIP codes and met with three U.S. presidents.

Morel Steps Down as Wunderman CEO

Morel Steps Down as Wunderman CEO

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WPP Digital CEO Mark Read will succeed the longtime chief of the direct agency.

All Marketing Is Direct

All Marketing Is Direct

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Data-driven. Digital. Direct. These formerly distinct marketing terms are merging as real-time relevance increasingly drives customer interactions.

Direct Mail Remains Impactful

Direct Mail Remains Impactful

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Even in this prolific digital age, direct mail proves to be a strong tool for marketers. Standard mail volume is growing at 3% and marketers will spend $45 billion on the channel in 2014.

Celebrating Interdependence Day

Celebrating Interdependence Day

An argument for embracing direct relationship marketing.

Go Ahead, Buy It. I Dare You.

Go Ahead, Buy It. I Dare You.

Online, in-store, and on the streets, direct marketing has helped Chrome Industries get in its customers' faces with bold avowal.

Site Search Is a Direct Marketing Success Factor

Site Search Is a Direct Marketing Success Factor

4 ways to stop thinking of search as a product locator and start thinking of it as a targeted way to connect with customers.

Get a Clue—on Marketing Productivity

Get a Clue—on Marketing Productivity

9 ways to prevent guesswork in marketing project management.

Direct Mail Fallacies & Realities

Direct Mail Fallacies & Realities

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11 direct mail marketing myths dispelled by industry experts. They know their DM.

Where Experiential and Direct Marketing Meet

Where Experiential and Direct Marketing Meet

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Pepsico hosted its three-day PepCity event to give consumers an unexpected taste of its brands.

Infographic: Marketing Spending to Rise in 2014

Infographic: Marketing Spending to Rise in 2014

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Winterberry Group predicts slow growth in spending across marketing channels.

Marketing Conversation Starters

Marketing Conversation Starters

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20 opinions, observations, and recommendations that will get you thinking about how to approach marketing in 2014 and beyond

What Does 2014 Have in Store for Marketers?

What Does 2014 Have in Store for Marketers?

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Winterberry Group's Bruce Biegel reveals 10 trends to watch in 2014.

Outlook 2014: Marketing Spending to Rise

Outlook 2014: Marketing Spending to Rise

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Winterberry Group predicts slow growth in spending across marketing channels.

Maintaining a Scientific Approach to Direct Marketing

Maintaining a Scientific Approach to Direct Marketing

Common mistakes marketers make and the solutions needed to fix them.

Are You a Direct Marketer?

Are You a Direct Marketer?

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Here are 10 ways to tell whether you're a direct marketer in these days of shiny digital objects.

Direct Marketers Look for Quick Passage of a Law to Curb Patent Trolls

Direct Marketers Look for Quick Passage of a Law to Curb Patent Trolls

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Sen. Leahy readies the Senate version of the Innovation Act passed by the House; DMA sees a law on the books as early as Q1 2014.

Marketing's Big Picture

Marketing's Big Picture

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Direct marketers are known for their ability to fine to specific targets, but sometimes it's important to step back to see the broader view.

Music To Our Ears

Music To Our Ears

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Major record label Interscope UMG ties its social media strategies with direct marketing campaigns.

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SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


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