Direct Marketing Services Boosts Circulation to 60 Million
Direct Marketing Services Inc., Chicago, expects to increase its catalog circulation to 60 million catalogs this year, a 10 million increase over circulation figures for last year, according to the company.Direct Marketing Services, which produces catalogs - including Sears Shop at Home, Home Center catalog and the Showplace catalog - also plucked Steve M. Hujar earlier this month from Spiegel Inc. to become its president of merchandising.
