Direct marketing provides bright spot in Harte-Hanks' Q3 results

Share this article:

Direct marketing company Harte-Hanks Inc. reported that operating revenue for the three months ended September 30 declined 2.7% for a total of $286.7 million. Net income dropped during the same period by 20.9% for a total of $21.9 million. Diluted earnings per share dropped 14.3% to $0.35 per share.

During the nine-month period ended September 30, the company's revenues were down 1.3% for a total of $859.9 million. Diluted earnings per share during the same period were $0.87 compared to $1 for the 2006 nine-month period.

The company's direct marketing revenue was up 4.1% during the third quarter. The direct marketing segment incurred approximately $1.6 million in restructuring costs in connection with flattening the organization to make it more efficient and bringing sales, marketing and operations closer to customers.

The company's Shoppers division continued its negative performance, with revenue down 12.6%.

"We continue to face a difficult revenue environment, primarily attributable to the condition of the real estate and associated financing markets in the California and Florida geographies in which we operate," Dean Blythe, president and CFO at Harte-Hanks, said in a statement about the Shoppers performance.

In September, Harte-Hanks, San Antonio, TX, implemented an internal restructuring to streamline the company's Shoppers segment from six operating units into three: the California PennySaver unit, the Florida Flyer unit and the Shopper digital unit.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

Arthur Hughes, Who Wrote the Book on Database Marketing, Dies at 86

Arthur Hughes, Who Wrote the Book on Database ...

First published in the early days of the Web, Arthur Middleton Hughes's Strategic Database Marketing remains a bible for direct marketers.

Word to the Wise: 100% Viewability

Word to the Wise: 100% Viewability

100% viewability is quite the myth.

12 Big Data Facts for Marketers in 2014

12 Big Data Facts for Marketers in 2014

The idea of Big Data is nothing new, but its potential to solve today's problems and spark innovation is unprecedented.