Overview

Advances in technology have completely transformed marketers' jobs, creating new opportunities and challenges. The continued Internet revolution has opened a seemingly limitless number of channels in which to reach customers, as well as better ways to track and measure response through sophisticated Web analytics. Customers, in turn, demand real-time response to their requests that arrive via Facebook and IM, e-mail and other online portals. They expect marketers to speak to them on their own terms wherever that may be with offers that resonate with them as an individual.

Marketers are answering by way of marketing automation, advances in e-commerce platforms that fuel sales and drilling down for better audience segmentation to allow for more targeted offers. Register for Direct Marketing News' Real-Time Marketing virtual Lab to hear the tactics and success stories of direct and digital marketers who have mastered today's digital technology for superior direct response campaigns.

This interactive event will include a series of customer case studies in real-time marketing, covering topics such as daily deal sites, e-mail, m-commerce and e-commerce, CRM, social media marketing, database marketing, Web analytics and online privacy concerns. Participants can attend by logging on from their office, laptop or wherever they might be traveling.