Direct Marketing News Editorial Team

Most Recent Articles by Direct Marketing News Editorial Team

Fast Facts: December 2014/January 2015

Fast Facts: December 2014/January 2015

Some quick info to keep you up-to-date, including the percentage of marketers who say that mobile is still an unproven channel.

Word to the Wise: Opt-In

Word to the Wise: Opt-In

What exactly does opt-in mean?

Marketing Chatter: December 2014/January 2015

Marketing Chatter: December 2014/January 2015

See what our tweeps have been getting up to this month. Follow us @dmnews.

What Will Influence Marketing in 2015?

What Will Influence Marketing in 2015?

25 pundits predict the Next Big Thing on the marketing horizon.

Rumor Has It (All Wrong): Answers

Rumor Has It (All Wrong): Answers

A rumor has the new CMO at odds with her team. See how our readers would tackle this thorny situation.

More Articles by Direct Marketing News Editorial Team

Sign up to our newsletters

Latest Jobs:


Company of the Week


As the leading source for direct marketing youth data, ASL Marketing connects your brand to consumers with extensive and unparalleled industry expertise in data content, aggregation and analytics of the youth, young adult and student demographics. We provide access to the most comprehensive, response driven youth database available - over 175 million active high school, college and young adult consumers and their parents. We offer custom solutions devised to meet your specific target and goal. Our data customization allows you to pinpoint your audience by selecting by age, ethnicity, grad year, etc... Our clients range across all industries including Financial Services, Technology, Health & Beauty, Retail, Educational Services, Recruitment, and more.

Featured Listings

ASL Marketing

ASL Marketing

As the leading source for direct marketing youth data, ASL Marketing connects your ...