Direct Marketing News Editorial Team

Most Recent Articles by Direct Marketing News Editorial Team

The DMN Compendium on Customer Loyalty

The DMN Compendium on Customer Loyalty

DMN's must reads on this critical topic

Five Minutes With: Andy MacMillan, CEO of Act-On Software

Five Minutes With: Andy MacMillan, CEO of Act-On Software

Using a variety of marketing techniques is important

We Get Surveys

We Get Surveys

A running list of recent surveys seen or sent to DMN

The 2016 Marketing&Tech Innovation Summit & Awards

The 2016 Marketing&Tech Innovation Summit & Awards

Thirteen hours of presentations, 20 hours of interviews, and 34 speakers share one common theme: The right marketing technology can help marketers stimulate customer engagement and drive ROI. Here, we distill the key issues for you

The 2016 Marketing Hall of Femme

The 2016 Marketing Hall of Femme

Direct Marketing News honors 15 of marketing's most successful women, and shares the secrets to their success.

More Articles by Direct Marketing News Editorial Team

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SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


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