Most Recent Articles by Direct Marketing News Editorial Team
Thirteen hours of presentations, 20 hours of interviews, and 34 speakers share one common theme: The right marketing technology can help marketers stimulate customer engagement and drive ROI. Here, we distill the key issues for you
Direct Marketing News honors 15 of marketing's most successful women, and shares the secrets to their success.
See what our tweeps have been getting up to this month. Follow us @dmnews.
Some quick info to keep you up-to-date, including the best time to send an email, and the percent of marketers who say their creative teams are adequately staffed.
This eBooks take a closer looks at the marketing and leadership strategies that make the DMN 2015 40 Under 40 honorees so successful.
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SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.