Direct Marketing News Editorial Team

Most Recent Articles by Direct Marketing News Editorial Team

Fast Facts: July/August 2015

Fast Facts: July/August 2015

Some quick info to keep you up-to-date, including the number of marketing emails sent in Q1 2015 that were responsive.

Marketing Chatter: July/August 2015

Marketing Chatter: July/August 2015

See what our tweeps have been getting up to this month. Follow us @dmnews.

A Day in the Life of Marketing

A Day in the Life of Marketing

We reveal how marketing leaders from eight organizations set their schedules for success.

Spoiled for Choice, Challenged by Attribution: Answers

Spoiled for Choice, Challenged by Attribution: Answers

Marketing VP Chris Brown is considering reassigning how much he allots to catalogs, email, and search—all of which drive online sales—but a new allocation strategy isn't clear based on past customer behaviors. More testing would help him decide but his budget is due in a week. What should he do?

2015 Essential Guide to Omnichannel Marketing

2015 Essential Guide to Omnichannel Marketing

The 2015 Essential Guide to Omnichannel Marketing—everything you need to know about omnichannel marketing, all in one spot. Read on for insight.

More Articles by Direct Marketing News Editorial Team

Fast Facts: June 2015

Fast Facts: May 2015

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SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...