Direct Marketing News Editorial Team

Most Recent Articles by Direct Marketing News Editorial Team

2015 Essential Guide to Omnichannel Marketing

2015 Essential Guide to Omnichannel Marketing

The 2015 Essential Guide to Omnichannel Marketing—everything you need to know about omnichannel marketing, all in one spot. Read on for insight.

Top Attributes in Today's Marketing Teams

Top Attributes in Today's Marketing Teams

What are the key skills or traits to look for when hiring marketers today? 18 award-winning marketing leaders cite the attributes that matter most.

Fast Facts: June 2015

Fast Facts: June 2015

Some quick info to keep you up-to-date, including the percent of Americans who say they receive too many brand emails.

Marketing Chatter: June 2015

Marketing Chatter: June 2015

See what our tweeps have been getting up to this month. Follow us @dmnews.

Too Old to Be Digital?: Answers

Too Old to Be Digital?: Answers

Paulo Gonzales (53) and Bev Wilson (48) have had continued success, but CEO Glenn Eichert is still convinced that the company needs a younger digital leader and secretly set out to find one. Insulted, they decided to approach Eichert about it, but were torn about the best approach to take. See how our readers would handle this situation.

More Articles by Direct Marketing News Editorial Team

Fast Facts: May 2015

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SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...