Direct Marketing News Editorial Team

Most Recent Articles by Direct Marketing News Editorial Team

Fast Facts: May 2015

Fast Facts: May 2015

Some quick info to keep you up-to-date, including the percent of CMOs and senior marketers who have a growth mandate.

Marketing Chatter: May 2015

Marketing Chatter: May 2015

See what our Twitter followers have been getting up to this month. Follow us @dmnews.

But We Did It This Way: Answers

But We Did It This Way: Answers

CMO James Li and his entire team have reached their "we did it this way" limit in terms of Luther Crain's suggestions—always based on the successes from his previous job. See how our readers would handle this situation.

Monetizing Content Marketing

Monetizing Content Marketing

Content is most likely to drive conversions when marketers use such tools as email and social to support their content marketing efforts.

18 Chief Marketers Who Put the "Excel" in Excellent

18 Chief Marketers Who Put the "Excel" in Excellent

Real Leading Ladies don't walk red carpets. They make strides in their industry.

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SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...