Direct Marketing News Editorial Team

Most Recent Articles by Direct Marketing News Editorial Team

Fast Facts: November 2014

Fast Facts: November 2014

Some quick info to keep you up-to-date, including the percentage of marketers who track churn rates.

Word to the Wise: Programmatic Direct

Word to the Wise: Programmatic Direct

What is programmatic direct?

Marketing Chatter: November 2014

See what our tweeps have been getting up to this month. Follow us @dmnews.

The Risk of Taking Email Full Throttle: Answers

The Risk of Taking Email Full Throttle: Answers

As VP of marketing for the fledgling Targeted Outreach, Tony Smith's charge was to help grow the company—but his gut felt he was walking the ethical line. How should he handle it? See how our readers would tackle this thorny situation.

Delivered: Savings-Focused Retailers Emails

Delivered: Savings-Focused Retailers Emails

What's in our inbox this month: Savings-Focused Retailers Emails

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