Direct Marketing News Editorial Team

Most Recent Articles by Direct Marketing News Editorial Team

18 Leaders Who Put the Femme in Phenomenal

18 Leaders Who Put the Femme in Phenomenal

Risk takers. Storytellers. Leaders. Direct Marketing News announces its 2014 Marketing Hall of Femme honorees.

Caples: All Guts, All Glory

Caples: All Guts, All Glory

That feeling you get when you're in the presence of great creative—that's what Caples 2013 was all about.

Got Game?

Got Game?

Here are 40 winning marketers who do. Meet the winners of the 2013 Direct Marketing News 40 Under 40 Awards.

Putting the Excellence in XX

Putting the Excellence in XX

You came hungry. You left inspired. Meet the exceptional female CMOs honored at the inaugural Marketing Hall of Femme event.

Mad Skills

Mad Skills

The talented 2012 Direct Marketing News 40 under 40 have them in spades.

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Featured Articles

Turning Big Data Into Smart Data

Turning Big Data Into Smart Data

It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.

5 Reasons to Rethink Radio Right Now

5 Reasons to Rethink Radio Right Now

Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.

Brands Have Lost Control, and It's OK

Brands Have Lost Control, and It's OK

How marketers can navigate the new customer engagement era.