Direct Marketing News Editorial Team

Most Recent Articles by Direct Marketing News Editorial Team

Delivered: Sweepstakes Emails

Delivered: Sweepstakes Emails

What's in our inbox this month: Sweepstakes

Delivered: Financial Services Mailers

Delivered: Financial Services Mailers

What's in our mailbox this month: Financial Services

Marketing Chatter: April 2015

Marketing Chatter: April 2015

See what our tweeps have been getting up to this month. Follow us @dmnews.

Fast Facts: April 2015

Fast Facts: April 2015

Some quick info to keep you up-to-date, including the percentage of consumers who notice product placement in TV or film.

Good Marketer, Bad Attitude: Answers

Good Marketer, Bad Attitude: Answers

Jaden Waterman was hired a year ago to oversee email marketing. He's doing a better job than his predecessor, however, he has an attitude. Waterman's boss, Lenore Cranston, has spoken to him, but to no avail. See how our readers would handle this situation.

More Articles by Direct Marketing News Editorial Team

Sign up to our newsletters

Latest Jobs:


Company of the Week


As the leading source for direct marketing youth data, ASL Marketing connects your brand to consumers with extensive and unparalleled industry expertise in data content, aggregation and analytics of the youth, young adult and student demographics. We provide access to the most comprehensive, response driven youth database available - over 175 million active high school, college and young adult consumers and their parents. We offer custom solutions devised to meet your specific target and goal. Our data customization allows you to pinpoint your audience by selecting by age, ethnicity, grad year, etc... Our clients range across all industries including Financial Services, Technology, Health & Beauty, Retail, Educational Services, Recruitment, and more.