Direct Marketing Legends

Direct Marketing Legends

The giants of direct marketing need no intro­duction. These great innovators in the direct and digital marketing industry have one thing in common: Each and every one of them – in their own way – changed the game, carving a path for generations of marketers to follow.

David Ogilvy, Bob Stone, Lester Wunderman, Stan Rapp, Lee Epstein, Lillian Vernon, Herschell Gordon Lewis, Ed Burnett, Ron Popeil and Tim Litle: We salute you. And those you inspired — executives pushed to new levels by your genius — have come together to honor you. It is fitting to put that mission in the hands of those who know you best.

On the following pages, luminaries including Shelly Lazarus and Howard Draft pay tribute to these shining direct marketing stars from the past 30 years.