Direct Marketing Legends

Share this article:
Direct Marketing Legends
Direct Marketing Legends

The giants of direct marketing need no intro­duction. These great innovators in the direct and digital marketing industry have one thing in common: Each and every one of them – in their own way – changed the game, carving a path for generations of marketers to follow.

David Ogilvy, Bob Stone, Lester Wunderman, Stan Rapp, Lee Epstein, Lillian Vernon, Herschell Gordon Lewis, Ed Burnett, Ron Popeil and Tim Litle: We salute you. And those you inspired — executives pushed to new levels by your genius — have come together to honor you. It is fitting to put that mission in the hands of those who know you best.

On the following pages, luminaries including Shelly Lazarus and Howard Draft pay tribute to these shining direct marketing stars from the past 30 years.

Click here for full list of Legends

Share this article:
close

Next Article in 30th Anniversary Issue

Sign up to our newsletters

Latest Jobs:


Company of the week


Concerned about growth? With over 25 years experience in the industry, the list experts at Fairfield Marketing Group possess the know-how to help immediately improve any domestic or international direct marketing effort. First-time and well-established mailers can rely on Fairfield Marketing Group's expertise to help launch campaigns into positive and profitable ventures.

Find out more here »