Direct marketing is key for travel agents

As summer vacation planning heats up, a new survey from Vacation.com of its more than 5,000 travel agency members finds that 46% found targeted direct mail and e-mail marketing contributed to cruise-selling success. On the other hand, 52% are spending less on advertising and marketing than a year ago. Traditional media was considered a favorable channel for only 17% of agencies. Of course, these agents get a great deal on direct and e-mail marketing from Vacation.com -- with the co-op funding the agency offers, members can send out millions of e-mails and direct mail pieces for free.
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Direct Line Blog

Sign up to our newsletters

Latest Jobs:


Company of the Week


SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


Featured Listings

SKA

SKA

SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...