Direct marketing is key for travel agents

Share this article:
As summer vacation planning heats up, a new survey from Vacation.com of its more than 5,000 travel agency members finds that 46% found targeted direct mail and e-mail marketing contributed to cruise-selling success. On the other hand, 52% are spending less on advertising and marketing than a year ago. Traditional media was considered a favorable channel for only 17% of agencies. Of course, these agents get a great deal on direct and e-mail marketing from Vacation.com -- with the co-op funding the agency offers, members can send out millions of e-mails and direct mail pieces for free.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Direct Line Blog

Sign up to our newsletters

Latest Jobs:


Company of the week

Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.


Find out more here »

More in Direct Line Blog

Omnichannel Represents a Sea Change in Marketing

Omnichannel Represents a Sea Change in Marketing

Instead of thinking about channels first, marketers need think about customers and outcomes.

Will American Wallets React to Jack Ma's "Open Sesame"?

Will American Wallets React to Jack Ma's "Open ...

Observers pooh-pooh Alibaba's chances to challenge Amazon and eBay, but the boss of China's e-commerce giant vows rapid U.S. expansion following his IPO.

Getting Email Out of the Friend Zone

Getting Email Out of the Friend Zone

It may not be the sexiest channel, but it is the most reliable.