Direct Marketing Gains Give Banta a 3Q Boost
The Menasha, WI-based company's direct marketing division generated an 11 percent gain in revenue during the third quarter while the division's operating results climbed 43 percent. The division benefited from a product mix that included more complex and targeted direct mail products, an increase in print personalization capacity and multiple productivity improvement efforts, according to a statement from the company.
"During the first half of the year we set the stage for a strong final six months of 2005, with major press rebuilds, press relocations, technology additions, new productivity programs and the establishment of our literature management division to capitalize on growing marketing opportunities," Banta chairman/ceo Stephanie A. Streeter said in the statement.
Banta's consumer catalog division also posted gains, with third-quarter revenue increasing 35 percent.
For 2005's first nine months, Banta's revenue increased to $1.13 billion, an 8 percent gain over last year.
Chantal Todé covers catalog and retail news and BTB marketing for DM News and DM News.com. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting www.dmnews.com/newsletters