Direct Marketing Experts Sues D&B for $3 Million

Share this article:
SAN FRANCISCO -- Direct Marketing Experts, Westlake Village, CA, a direct response agency specializing in list acquisition, recently filed a complaint with the Superior Court of California against Dun & Bradstreet, Murray Hill, NJ, and used the DMA's fall show to spread the word about the lawsuit.


The company is suing D&B for $3 million. In the suit, which has been moved to a federal court in Los Angeles, DME alleges that D&B interfered with a contractual relationship DME had with one of its clients, Labor Ready Inc., Tacoma., WA, a temporary employment company specializing in manual day labor.


DME was supposedly contracted by Labor Ready to supply the complete D&B business database of 11 million records for a one-year term as well as related database analysis services and quarterly updates, but the suit alleges that D&B offered to sell the same database directly for $60,000.


According to a press release from DME that was heavily distributed at the fall show, D&B's move was to undercut DME and make it appear that DME was "price-gouging" the client, thus attempting to effectively undermine DME's broker-client relationship.


Calls to D&B after the show were not returned.
Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

Target Names Retail Veteran Brian Cornell as CEO

Target Names Retail Veteran Brian Cornell as CEO

He leaves the top job at PepsiCo Foods to take the spot vacated by Greg Steinhafel in the aftermath of the data breach.

NBA Names Insurance Exec as its CMO

NBA Names Insurance Exec as its CMO

Nationwide and State Farm veteran Pamela El takes the league's marketing helm next month.

Bloomberg Names Bigley CMO

Bloomberg Names Bigley CMO

Communications chief Deirdre Bigley is appointed head of global marketing for the business and financial news company.