Direct Marketing Experts Sues D&B for $3 Million

Share this article:
SAN FRANCISCO -- Direct Marketing Experts, Westlake Village, CA, a direct response agency specializing in list acquisition, recently filed a complaint with the Superior Court of California against Dun & Bradstreet, Murray Hill, NJ, and used the DMA's fall show to spread the word about the lawsuit.


The company is suing D&B for $3 million. In the suit, which has been moved to a federal court in Los Angeles, DME alleges that D&B interfered with a contractual relationship DME had with one of its clients, Labor Ready Inc., Tacoma., WA, a temporary employment company specializing in manual day labor.


DME was supposedly contracted by Labor Ready to supply the complete D&B business database of 11 million records for a one-year term as well as related database analysis services and quarterly updates, but the suit alleges that D&B offered to sell the same database directly for $60,000.


According to a press release from DME that was heavily distributed at the fall show, D&B's move was to undercut DME and make it appear that DME was "price-gouging" the client, thus attempting to effectively undermine DME's broker-client relationship.


Calls to D&B after the show were not returned.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

App of the Week: CardsApp

App of the Week: CardsApp

The app lets users select loyalty cards on their phone or smartwatch to display QR codes at check out time.

Rakuten Marketing Moves to a Unified Platform

Rakuten Marketing Moves to a Unified Platform

Omni experience consolidates all channel offerings into a single platform and dashboard to provide better management of the customer funnel.

Hawk Search Widens its Global Reach

Hawk Search Widens its Global Reach

Hawk Search's solution offers support for more than twice as many languages as other site search providers, according to the company.