Direct Marketing Association

Diego's DMA Diary: Data and LOLs

Diego's DMA Diary: Data and LOLs

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Meet Diego. He's a hardworking cat...when he's not napping. Follow Diego's adventures as he experiences his first-ever DMA show. (Daily updates!)

Regulations on Consumer Data and Privacy Must Be Modernized

Regulations on Consumer Data and Privacy Must Be Modernized

Data regulations must be flexible, focused on collection, and allow for context, say studies from The World Economic Forum.

Marketers Remain a Focus for Policymakers

Marketers Remain a Focus for Policymakers

Four areas of concern and interest about data and privacy for marketers right now.

Big Data: Innovate or Stagnate

Big Data: Innovate or Stagnate

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Data. It's big, it's divisive, it's misunderstood, it's lionized—and it's the main topic of discussion at the first annual Data Innovation Day on Thursday, January 24.

Live from DMA2012:  The booth review

Live from DMA2012: The booth review

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Direct Marketing News staffers report on noteworthy new products from the convention floor.

Bridging the channel divide

Bridging the channel divide

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What'll happen in Vegas will be so excellent, you won't be able to keep it in Vegas. At the DMA Annual Conference in Las Vegas from Oct. 13 to 18, Direct Marketing News will be hosting three thought-provoking Town Square sessions.

DMA: Direct mail response rates beat digital

DMA: Direct mail response rates beat digital

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The Direct Marketing Association (DMA) has found that direct mail boasts a 4.4% rate, compared to email's average response rate of 0.12%

Marketers apply analysis and organization to data collection

Marketers apply analysis and organization to data collection

With the increasing amount of customer data available to marketers these days, information gathering can be overwhelming.

Data: With great power comes even greater responsibility

Data: With great power comes even greater responsibility

Marketers must leverage data in service of the consumer and protect their information like never before.

Digital and traditional channels must meet

Digital and traditional channels must meet

Brands must close the direct marketing divide by integrating both traditional offline channels and nontraditional digital channels.

The Evolution of Online Behavioral Advertising Self-Regulation

The Evolution of Online Behavioral Advertising Self-Regulation

Taking a closer look at 2011 and looking to the future we can see three distinct phases of the industry's self-regulatory movement emerge.

Pack your bags, we’re going on a guilt trip

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The amount of unsolicited mail I receive from charities is prodigious to say the least. Don't get me wrong. I don't think I'm being scammed - I just feel like I'm being spammed. Maybe opting out is the only answer?

DMA show agenda short on specifics

DMA show agenda short on specifics

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Wikipedia defines "information design" as "the skill and practice of preparing information so people can use it with efficiency and effectiveness. Where data is complex or unstructured, a visual representation can express its meaning."

FTC, COPPA and PII, oh my

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The Federal Trade Commission's proposed revisions to the Children's Online Privacy Protection Act could open the door to broader online advertising implications.

Direct mail's Lazarus act

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Don't sleep on direct mail. That was my surprising takeaway from last week's Direct Marketing Association 2011 Conference & Exhibition.

Direct marketing spending to hit $163 billion in 2011: DMA 2011

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Marketers will spend $163 billion on direct marketing in 2011, a 5.6% increase compared with last year, according to a report released by the Direct Marketing Association (DMA) on Oct. 2.

Twitter is a listening platform for brands: DMA 2011

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Marketers should view Twitter as a tool to survey consumers' interests and engage meaningful interactions, Twitter cofounder Biz Stone told attendees of the Direct Marketing Association's 2011 Conference & Exhibition on Oct. 3.

DMA to open Silicon Valley marketing center

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The Direct Marketing Association (DMA) will open a Silicon Valley office on September 12 to interact with current and prospective members on the West Coast. Alexandra Morehouse, former CMO of AAA, will oversee the Sunnyvale, Calif.-based Center for Accountable Marketing (CAM), reporting to DMA CEO Lawrence Kimmel.

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