Meet Diego. He's a hardworking cat...when he's not napping. Follow Diego's adventures as he experiences his first-ever DMA show. (Daily updates!)
Data regulations must be flexible, focused on collection, and allow for context, say studies from The World Economic Forum.
Four areas of concern and interest about data and privacy for marketers right now.
Data. It's big, it's divisive, it's misunderstood, it's lionized—and it's the main topic of discussion at the first annual Data Innovation Day on Thursday, January 24.
Direct Marketing News staffers report on noteworthy new products from the convention floor.
What'll happen in Vegas will be so excellent, you won't be able to keep it in Vegas. At the DMA Annual Conference in Las Vegas from Oct. 13 to 18, Direct Marketing News will be hosting three thought-provoking Town Square sessions.
The Direct Marketing Association (DMA) has found that direct mail boasts a 4.4% rate, compared to email's average response rate of 0.12%
With the increasing amount of customer data available to marketers these days, information gathering can be overwhelming.
Marketers must leverage data in service of the consumer and protect their information like never before.
Brands must close the direct marketing divide by integrating both traditional offline channels and nontraditional digital channels.
Taking a closer look at 2011 and looking to the future we can see three distinct phases of the industry's self-regulatory movement emerge.
The amount of unsolicited mail I receive from charities is prodigious to say the least. Don't get me wrong. I don't think I'm being scammed - I just feel like I'm being spammed. Maybe opting out is the only answer?
Wikipedia defines "information design" as "the skill and practice of preparing information so people can use it with efficiency and effectiveness. Where data is complex or unstructured, a visual representation can express its meaning."
The Federal Trade Commission's proposed revisions to the Children's Online Privacy Protection Act could open the door to broader online advertising implications.
Don't sleep on direct mail. That was my surprising takeaway from last week's Direct Marketing Association 2011 Conference & Exhibition.
Marketers will spend $163 billion on direct marketing in 2011, a 5.6% increase compared with last year, according to a report released by the Direct Marketing Association (DMA) on Oct. 2.
Marketers should view Twitter as a tool to survey consumers' interests and engage meaningful interactions, Twitter cofounder Biz Stone told attendees of the Direct Marketing Association's 2011 Conference & Exhibition on Oct. 3.
The Direct Marketing Association (DMA) will open a Silicon Valley office on September 12 to interact with current and prospective members on the West Coast. Alexandra Morehouse, former CMO of AAA, will oversee the Sunnyvale, Calif.-based Center for Accountable Marketing (CAM), reporting to DMA CEO Lawrence Kimmel.
Company of the week
Concerned about growth? With over 25 years experience in the industry, the list experts at Fairfield Marketing Group possess the know-how to help immediately improve any domestic or international direct marketing effort. First-time and well-established mailers can rely on Fairfield Marketing Group's expertise to help launch campaigns into positive and profitable ventures.
It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.
Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.
How marketers can navigate the new customer engagement era.