Direct Marketing Association
Diego's DMA Diary: Data and LOLs
October 12, 2013Meet Diego. He's a hardworking cat...when he's not napping. Follow Diego's adventures as he experiences his first-ever DMA show. (Daily updates!)
Regulations on Consumer Data and Privacy Must Be Modernized
April 19, 2013Data regulations must be flexible, focused on collection, and allow for context, say studies from The World Economic Forum.
Marketers Remain a Focus for Policymakers
March 01, 2013Four areas of concern and interest about data and privacy for marketers right now.
Big Data: Innovate or Stagnate
January 24, 2013Data. It's big, it's divisive, it's misunderstood, it's lionized—and it's the main topic of discussion at the first annual Data Innovation Day on Thursday, January 24.
Live from DMA2012: The booth review
October 16, 2012Direct Marketing News staffers report on noteworthy new products from the convention floor.
Bridging the channel divide
September 01, 2012What'll happen in Vegas will be so excellent, you won't be able to keep it in Vegas. At the DMA Annual Conference in Las Vegas from Oct. 13 to 18, Direct Marketing News will be hosting three thought-provoking Town Square sessions.
DMA: Direct mail response rates beat digital
June 14, 2012The Direct Marketing Association (DMA) has found that direct mail boasts a 4.4% rate, compared to email's average response rate of 0.12%
Marketers apply analysis and organization to data collection
April 01, 2012With the increasing amount of customer data available to marketers these days, information gathering can be overwhelming.
Data: With great power comes even greater responsibility
April 01, 2012Marketers must leverage data in service of the consumer and protect their information like never before.
Digital and traditional channels must meet
January 01, 2012Brands must close the direct marketing divide by integrating both traditional offline channels and nontraditional digital channels.
The Evolution of Online Behavioral Advertising Self-Regulation
December 19, 2011Taking a closer look at 2011 and looking to the future we can see three distinct phases of the industry's self-regulatory movement emerge.
Pack your bags, we’re going on a guilt trip
November 02, 2011The amount of unsolicited mail I receive from charities is prodigious to say the least. Don't get me wrong. I don't think I'm being scammed - I just feel like I'm being spammed. Maybe opting out is the only answer?
DMA show agenda short on specifics
November 01, 2011Wikipedia defines "information design" as "the skill and practice of preparing information so people can use it with efficiency and effectiveness. Where data is complex or unstructured, a visual representation can express its meaning."
FTC, COPPA and PII, oh my
October 18, 2011The Federal Trade Commission's proposed revisions to the Children's Online Privacy Protection Act could open the door to broader online advertising implications.
Direct mail's Lazarus act
October 10, 2011Don't sleep on direct mail. That was my surprising takeaway from last week's Direct Marketing Association 2011 Conference & Exhibition.
Direct marketing spending to hit $163 billion in 2011: DMA 2011
October 03, 2011Marketers will spend $163 billion on direct marketing in 2011, a 5.6% increase compared with last year, according to a report released by the Direct Marketing Association (DMA) on Oct. 2.
Twitter is a listening platform for brands: DMA 2011
October 03, 2011Marketers should view Twitter as a tool to survey consumers' interests and engage meaningful interactions, Twitter cofounder Biz Stone told attendees of the Direct Marketing Association's 2011 Conference & Exhibition on Oct. 3.
DMA to open Silicon Valley marketing center
September 08, 2011The Direct Marketing Association (DMA) will open a Silicon Valley office on September 12 to interact with current and prospective members on the West Coast. Alexandra Morehouse, former CMO of AAA, will oversee the Sunnyvale, Calif.-based Center for Accountable Marketing (CAM), reporting to DMA CEO Lawrence Kimmel.
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