Bank of America launched an interactive mobile campaign in New York on March 19 to promote its Merrill Lynch Wealth Management unit and create consumer discussion of retirement plans.

GM is testing mobile and social marketing tactics for its Chevrolet brand at South by Southwest (SXSW) this week. The goal is to reach new audiences at the interactive conference and music festival.

Intel, CBS Sports and H&R Block are taking advantage of the NCAA tournament to interact with consumers through a mix of channels, including more mobile marketing than previous years.

T-Mobile USA has launched a Web and mobile sweepstakes targeting Hispanic soccer fans in the US. The campaign, titled "El Llamado del Futbol" — "The Call of Soccer" in English — was designed to engage subscribers and non-subscribers and to grow the company's e-mail and mobile databases.

'The New York Times' began distributing content through 850 digital out-of-home screens in coffee shops, cafes and airport newsstands on March 1. The partnership with RMG Networks, a video entertainment and media company, is targeting five cities: New York, Los Angeles, Chicago, San Francisco and Boston.

Universal Pictures is conducting a mobile campaign promoting its film Repo Men. The studio worked with digital agency 360i, mobile barcode technology firm Red Laser and creative agency The Visionaire Group on the effort.

Fidelity Investments has released an iPhone app that allows consumers to interact with their brokerage accounts on their mobile phones. The company introduced the app on February 23.

TargetSpot, an Internet radio advertising network, launched a mobile audio ad platform on February 23. The company will provide audio advertising on iPhone, Android and Blackberry smartphones.

Provision Interactive Technologies, a manufacturer of interactive display software and hardware, has partnered with Ping Mobile to add a mobile marketing component to its out-of-home displays.

Kroenke Sports Enterprises, the owner of Denver's Pepsi Center arena, has named Txtstation its mobile marketing provider. The companies are promoting the three teams that use the venue: the Denver Nuggets NBA team, the NHL's Colorado Avalanche and the Colorado Mammoth professional lacrosse team.