Direct Marketing Asia Taps DraftDirect Marketing Asia, a leading regional direct marketing conference by the Direct Marketing Association of Singapore, named Draft Asia-Pacific as its promotional shop.
As agency of record, Draft is to build awareness of the annual event and increase participation from potential delegates, corporate sponsors, speakers and exhibitors.
Created in 1998, Direct Marketing Asia will have its 2004 jamboree Aug. 5-6 at the Meritus Mandarin Singapore. This year's theme is "New & Improved Ways to Reach the Right Customers." Speakers from the Asia-Pacific region are expected, as is a display of the latest technologies.
The DM Asia awards will be given at the show to best-performing integrated campaigns from the region.