The National Wildlife Federation (NWF) tapped Chapman Cubine Adams and Hussey (CCAH) as its direct marketing agency of record.
Harte-Hanks' third-quarter direct marketing revenue increased 0.6% to $151.9 million compared with Q3 2010, while direct marketing operating income declined 10.8% year-over-year to $20.5 million. The San Antonio, Texas-based company reported a decline in overall revenue in the quarter, decreasing 1.8% to $212.8 million compared with Q3 2010.
Harte-Hanks has promoted Jeff Simpson to SVP of retail and consumer brand markets in the firm's direct marketing division. Reporting to Gary Skidmore, president of Harte-Hanks Direct Marketing, he will oversee a 25-employee division.
Anderson Direct Marketing will launch a b-to-b direct mail and email campaign on August 1 to introduce the company's interactive services division, as well as the firm's new tagline and website.
Domino's Pizza improved same-store sales growth by 9.9% in 2010 compared with 0.5% in 2009 with the launch of the pizza delivery company's "Oh Yes We Did" marketing campaign, said Russell Weiner, CMO of Domino's. The brand also received top honors in a consumer survey detailing the US's best-tasting pizza, Weiner said.
Rauxa Direct will rebrand as Rauxa on June 1, signifying the company's transition from direct mail services provider to full-service marketing agency. The Costa Mesa, Calif.-based company will also launch a new website designed to be "more interactive" than pervious versions, said CEO Jill Gwaltney.
Valassis reported fourth-quarter revenues from shared mail of $341.9 million, an increase of 2% compared with the prior year. Full-year 2010 revenues in the segment were $1.3 billion, a 2.2% increase year-over-year. The marketing services company's neighborhood targeted business saw Q4 2010 revenue of $149.9 million, an increase of 6.2% compared with the prior fourth quarter.
Former Euro RSCG Chicago president Jamie King launched his own multidiscipline agency, Camp & King, with Euro holding company Havas Communications Group on February 3. A day earlier, Euro RSCG Chicago named Norm Yustin, who will resign as global CMO at teen fashion brand Claire's, as his replacement.
The majority of direct and digital marketers will hire staff this quarter, according to an employment report from recruitment firm Bernhart Associates Executive Search released January 18. Fifty-two percent of respondents said they will add employees in the first quarter, up from 41% last quarter.
The Direct Marketing Club of New York hosted its 26th annual Silver Apple Awards Thursday night in Manhattan at the Hudson Theater, just east of Times Square.
Digital and direct marketing agency Rosetta said September 20 that it has acquired Level Studios, an integrated marketing and product development agency. Terms of the deal were not disclosed.
While I was at sister publication, PRWeek, we often chronicled PR agencies continued march into China. Now, The Wall Street Journal's Emily Steel points out in a July 22 piece, that the big holding companies are interested in another marketing discipline in China, online ad buying.
Agency veteran Patrick Moorhead begins his new role as VP, director of mobile platforms at Draftfcb Chicago on December 7. Moorhead spoke with DMNews about mobile marketing's growing prominence in the marketing mix, as well as some of the difficulties marketers face integrating it with a multichannel strategy.
Company of the week
R2C creates, produces, distributes and measures messages that inspire and compel consumers to do something with a brand to drive commercial advantage. The full-service advertising agency specializes in creative, production, media, analytics and performance.
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.