direct marketing agency

2012 Essential Guide to Direct Marketing

January 06, 2012

The 2012 Essential Guide to Direct Marketing is now available for $19.95 as a pdf. Click above to download.

National Wildlife Federation names new direct marketing AOR

Dianna Dilworth December 12, 2011

The National Wildlife Federation (NWF) tapped Chapman Cubine Adams and Hussey (CCAH) as its direct marketing agency of record.

Harte-Hanks' direct marketing revenue up slightly

Juan Martinez October 27, 2011

Harte-Hanks' third-quarter direct marketing revenue increased 0.6% to $151.9 million compared with Q3 2010, while direct marketing operating income declined 10.8% year-over-year to $20.5 million. The San Antonio, Texas-based company reported a decline in overall revenue in the quarter, decreasing 1.8% to $212.8 million compared with Q3 2010.

Harte-Hanks promotes Simpson to SVP of retail, consumer brands

Juan Martinez August 31, 2011

Harte-Hanks has promoted Jeff Simpson to SVP of retail and consumer brand markets in the firm's direct marketing division. Reporting to Gary Skidmore, president of Harte-Hanks Direct Marketing, he will oversee a 25-employee division.

Anderson Direct launches b-to-b campaign to promote new division, design

Juan Martinez July 08, 2011

Anderson Direct Marketing will launch a b-to-b direct mail and email campaign on August 1 to introduce the company's interactive services division, as well as the firm's new tagline and website.

Domino's Pizza boosts sales with direct campaign: DMA All For One

Juan Martinez June 21, 2011

Domino's Pizza improved same-store sales growth by 9.9% in 2010 compared with 0.5% in 2009 with the launch of the pizza delivery company's "Oh Yes We Did" marketing campaign, said Russell Weiner, CMO of Domino's. The brand also received top honors in a consumer survey detailing the US's best-tasting pizza, Weiner said.

Rauxa rebrands without 'direct' in name

Juan Martinez May 31, 2011

Rauxa Direct will rebrand as Rauxa on June 1, signifying the company's transition from direct mail services provider to full-service marketing agency. The Costa Mesa, Calif.-based company will also launch a new website designed to be "more interactive" than pervious versions, said CEO Jill Gwaltney.

Valassis' shared mail, FSI, neighborhood targeted businesses see Q4 growth

Frank Washkuch February 17, 2011

Valassis reported fourth-quarter revenues from shared mail of $341.9 million, an increase of 2% compared with the prior year. Full-year 2010 revenues in the segment were $1.3 billion, a 2.2% increase year-over-year. The marketing services company's neighborhood targeted business saw Q4 2010 revenue of $149.9 million, an increase of 6.2% compared with the prior fourth quarter.

Former Euro RSCG Chicago president King launches new firm; agency appoints Yustin his replacement

Juan Martinez February 03, 2011

Former Euro RSCG Chicago president Jamie King launched his own multidiscipline agency, Camp & King, with Euro holding company Havas Communications Group on February 3. A day earlier, Euro RSCG Chicago named Norm Yustin, who will resign as global CMO at teen fashion brand Claire's, as his replacement.

Direct, digital marketers plan to add staff in Q1: Bernhart Associates

Juan Martinez January 18, 2011

The majority of direct and digital marketers will hire staff this quarter, according to an employment report from recruitment firm Bernhart Associates Executive Search released January 18. Fifty-two percent of respondents said they will add employees in the first quarter, up from 41% last quarter.

DMCNY hosts 26th Silver Apple Awards

Rose Gordon November 12, 2010

The Direct Marketing Club of New York hosted its 26th annual Silver Apple Awards Thursday night in Manhattan at the Hudson Theater, just east of Times Square.

Rosetta acquires Level Studios

Carol Krol, Kevin McKeefery September 20, 2010

Digital and direct marketing agency Rosetta said September 20 that it has acquired Level Studios, an integrated marketing and product development agency. Terms of the deal were not disclosed.

Agencies turn attention to China

Rose Gordon July 23, 2010

While I was at sister publication, PRWeek, we often chronicled PR agencies continued march into China. Now, The Wall Street Journal's Emily Steel points out in a July 22 piece, that the big holding companies are interested in another marketing discipline in China, online ad buying.

Digital Insider: Patrick Moorhead, VP-director of mobile platforms, Draftfcb Chicago on mobile's growing prominence

Dianna Dilworth December 07, 2009

Agency veteran Patrick Moorhead begins his new role as VP, director of mobile platforms at Draftfcb Chicago on December 7. Moorhead spoke with DMNews about mobile marketing's growing prominence in the marketing mix, as well as some of the difficulties marketers face integrating it with a multichannel strategy.