The Audit Bureau of Circulations released new definitions of what comprises a magazine's digital edition on March 16. The move came after Wired sought review of its iPad version, which will qualify as a "digital replica" under the updated guidelines.

'The New York Times' launched a business-to-business campaign on March 15 to promote its reach among women, professionals and art enthusiasts in the New York market compared to the rival 'Wall Street Journal.'

Stratmark launched "My Reader Rewards," a program that allows newspaper subscribers to accumulate points with a periodical's advertisers, on March 9. The company is in negotiations with 14 media outlets to implement the program.

The New York Times Co. has made a series of staff changes for its Web site as part of its move to implement a paid content metered model in 2011.

Hoveround, a manufacturer of personal assistance vehicles, selected Mercury Media for its DRTV media buying on January 27. A DRTV campaign for the brand will launch this month.

The Ad Council retained Charlie Rutman, through his consulting firm End Zone Communications, to direct its media department, effective January 4. He is working to secure donated media support for the organization's campaigns.

Many business-to-business direct and multichannel companies are missing a huge opportunity to target government business. Government business is there, it doesn't go away, and while not recession-proof, it's the next best thing.

Health publisher Rodale announced December 15 it has promoted Gregg Michaelson to president, integrated marketing and sales, CMO. He had been EVP of customer marketing for the company. In his new role, Michaelson will lead Rodale's print and digital ad sales, custom publishing and other marketing initiatives.

Advertising spending forecasts for next year represent the first glimmer of hope that the ad market will finally stabilize after an unprecedented downturn. Three leading industry prognosticators weighed in with predictions for next year: ZenithOptimedia said advertising spending will grow globally by 0.9% in 2010 to nearly $448 billion; GroupM predicted similar growth (0.8%) to $448 billion; and Magna Global had a more optimistic prediction of a 6% global advertising increase to $380 billion.

A customized publishing model using digital printing has the potential to help media companies recover from bleeding revenue