Copywriter Dean Rieck explains why an online business should not limit its marketing initiatives to online-only and how an online business can reap the benefits of a direct mail campaign.

Tukaiz's Defino discusses how personalized images can help marketers

Whatever shade you choose, adding hues to your direct mail campaigns can work wonders. However, experts emphasize that you must address a variety of issues before making your colorful decisions.

Smart direct mailers should always look for ways to cut costs. But in today's economic climate, cutting costs is a must. Paper, postage, and printing are all on the rise. Prospects have become more choosy about responding to offers. And marketing departments are being asked to tighten their belts and stretch their dollars.

With marketing budgets dwindling, the direct mail channel is still a valuable opportunity for travel and tourism marketers.

With ever-tightening marketing budgets and an official recession, marketers must explore creative ways to promote their brands cost-effectively. While many companies consider e-mail or digital marketing as a cheaper way to reach consumers, experts say they shouldn't eschew traditional direct marketing at its expense.

"Is direct mail deader than disco?" That was the question recently posed by a marketer on a business networking Web site. Judging from the wiggle room now available in mailboxes across America, it might appear that the sentiment is one shared by many companies, especially with today's unprecedented economic trials.

The USPS' Bernstock on moving from the private sector to public sector

Traditional media such as inserts can offer steady success in the coming year for marketers — especially in an era of postage and paper cost increases, say four insert media experts.

Today's marketers want to stay competitive in an uncertain economy, but direct mail can be expensive. Four experts share their tips for making a piece look good — but cost less.