Yellow Pages Group, Transcontinental Media Team on Guides

Share this content:
Yellow Pages Group, Canada's largest directory publisher, and Transcontinental Media, the largest publisher of consumer magazines in Canada, partnered to publish new guides that will have both editorial and directory advertising sections, the companies said yesterday.

The first guides will target home improvement consumers and use Transcontinental's Decormag and Style at Home brands with the Yellow Pages brand. The annual home improvement guides are scheduled for distribution in early 2006, targeting 150,000 homeowners in the Montreal market and 200,000 in Toronto.

Designed using the look and feel of Decormag and Style at Home and co-branded with Yellow Pages, the guides will go to the magazines' subscribers and other targeted homeowners and also will be distributed at trade shows. The guides will be complemented by a Web site, where advertisers will have visibility as part of the bundled package offered through the printed guides.

As part of this partnership, SNAP Guides Inc., a subsidiary of Yellow Pages Group, will market directory advertising for the guides. Transcontinental will be responsible for content creation and will sell advertising for the magazine portion of the guides.

Melissa Campanelli covers postal news, CRM and database marketing for DM News and To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting

Next Article in Direct Mail

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above