Yellow Pages Group, Transcontinental Media Team on Guides

Share this content:
Yellow Pages Group, Canada's largest directory publisher, and Transcontinental Media, the largest publisher of consumer magazines in Canada, partnered to publish new guides that will have both editorial and directory advertising sections, the companies said yesterday.


The first guides will target home improvement consumers and use Transcontinental's Decormag and Style at Home brands with the Yellow Pages brand. The annual home improvement guides are scheduled for distribution in early 2006, targeting 150,000 homeowners in the Montreal market and 200,000 in Toronto.


Designed using the look and feel of Decormag and Style at Home and co-branded with Yellow Pages, the guides will go to the magazines' subscribers and other targeted homeowners and also will be distributed at trade shows. The guides will be complemented by a Web site, where advertisers will have visibility as part of the bundled package offered through the printed guides.


As part of this partnership, SNAP Guides Inc., a subsidiary of Yellow Pages Group, will market directory advertising for the guides. Transcontinental will be responsible for content creation and will sell advertising for the magazine portion of the guides.


Melissa Campanelli covers postal news, CRM and database marketing for DM News and DMNews.com. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting www.dmnews.com/newsletters
Loading links....
close

Next Article in Direct Mail

Sign up to our newsletters

Company of the Week

Since 1985, Melissa Data has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa Data offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here