Yahoo expands global mobile reach

Share this content:

Yahoo is expanding its mobile reach globally with a handful of new mobile marketing partnerships.

The online company, which has been pursuing the emerging space, has formed strategic mobile advertising partnerships with Maxis Communications Berhad in Malaysia and Idea Cellular Limited in India. Through these partnerships, the two mobile operators will carry a variety of graphical advertisements sold and served by Yahoo.

These new partnerships grow the online giant's global reach and come in time for the release of the new iPhone by Apple, a faster version of the Internet-enabled phone, in July.

Yahoo already has mobile display and advertising partnerships with AT&T, T-Mobile International and Vodafone UK.

In addition, Yahoo has formed OneSearch partnerships with mobile operators in Asia including Mahanagar Telephon Nigam Limited (MTNL, India), Hong Kong CSL Limited, Smart Communications Inc., Digital Mobile Phlis Inc. and Vibo Telecom Inc. Yahoo's OneSearch is its latest mobile search portal that was developed to make searching better optimized for the mobile phone.

These new Asian partnerships come as Yahoo has released localized versions of Yahoo Go 3.0, its mobile homepage, for India, Australia and Southeast Asia, including a local language version for Indonesia, and an English version of Yahoo OneSearch with voice that recognizes regional accents.

Yahoo has also released new mobile widgets for the Asia Pacific region including Yahoo Cricket, Yahoo Answers and Yahoo India Movies, as well as an MTV Asia mobile widget.


Next Article in Direct Mail

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above