XMPie Gets 8% Response From Conference Mailing

Share this content:
NEW ORLEANS -- XMPie, a dynamic publishing software provider, said yesterday at the DMA's fall show that it received an 8 percent response rate from its conference mailing.


The mailing promoted a Xerox and XMPie party here Sunday night along with a raffle. It combined basic data provided by the DMA and images with a custom response URL for each attendee.


Recipients who clicked on the Web page were invited to the party and entered into a raffle to win a personal DVD player. They were told that if they printed the invitation and brought it to XMPie's booth, they would be offered a second raffle entry.


More than 150 respondents attended the party, and XMPie got an 8 percent response rate via the Web on 3,800 postcards as of Monday, the New York company said.


XMPie worked with marketing services agency Pohaku Inc., Washington, IA, on the concept and design of the postcard and response URL, and added the variable data and images through its PersonalEffect product, which lets enterprises use customer databases to create personalized communications in digital print, e-mail, the Web and wireless. The postcards were printed by Lexinet Corp. on a Xerox iGen3 Digital Production Press.


Using name, address and company information, a postcard was created using a variable image and text that was based on the city and state of the attendee. The first and last name of each attendee was included in the response URL, which directed respondents to unique Web pages.


close

Next Article in Direct Mail

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here