WPP Buys Glendinning

Share this content:
Britain's WPP Group PLC has bought Glendinning Management Consultants Ltd., a 30-year-old sales and marketing management firm in Addlestone, Surrey.

The consultancy helps clients build skills and processes in customer management and marketing, demand management and sales development.

Revenue for the year that ended June 30, 2000, was $14.5 million, and net assets at were $2.5 million.

"This acquisition continues the implementation of WPP's strategy of building a stronger presence in fast-growing, functional and geographical areas of the communication services market," a WPP statement said.

Glendinning clients include Nestle, BP, Seagram, Tesco, Unilever, Kimberly-Clark Corp., Pharmacia, Buena Vista Home Entertainment, Coca-Cola Co., Frito-Lay, H. J. Heinz Co., UDV and GlaxoSmithKline. Glendinning is already working with WPP's The Store, a retail knowledge community, by participating in seminars in Bangkok, Thailand; Johannesburg, South Africa; Mexico; and Amsterdam, the Netherlands.

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above