Women's Health warms up for global growth

Share this content:

Women's Health will debut some design tweaks and its first celebrity cover model with its October 2008 issue, followed by a rate base increase to 1,350,000 in January.

 

The changes are all part of a global brand-building effort by the Rodale-published monthly. Elizabeth Banks, of the movie “W,” will grace the cover of the October issue.

 

"We are moving quickly to expand the Women's Health brand's global platform, and a celebrity cover is just the beginning," Women's Health editorial director, and Men's Health editor in chief, David Zinczenko said in a statement. He said the company planned on applying a global growth strategy similar to its Men's Heath title.

 

As Women's Health navigates its expansion, Rodale executives are searching for a replacement for the magazine's VP, editor in chief Tina Johnson. Johnson is leaving the magazine after a four-year stint that saw ad pages rise 24% and five rate base increases, counting the forthcoming January boost. As of December 31, 2007, Women's Health was delivering 6.8% above its guaranteed rate base of 850,000, for a total paid and verified circulation of 907,838. Statements did not indicate where Johnson would be going next, in a statement she said she was looking to pursue, “new challenges and opportunities in this rapidly changing marketplace.”

 

A majority of Women's Health readers (86.4%) fall in the 18-49 year old range, and more than half have a household income of $75,000 or more. Representatives from Women's Health declined interview requests.

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above