With postage hike looming, Marketsmith launches postal calculators

Share this content:

Direct and multichannel marketing firm Marketsmith Inc. has created two postal calculators to assist the direct marketing community with the recalculation of the new higher postage that may go into effect in May.

According to a recommended decision from the Postal Regulatory Commission earlier this week, rate increases will be 7.6 percent on average.

Morristown, New Jersey-based Marketsmith said that both calculators - the Piece Rate Calculator and the Piece/Pound Rate Calculator - provide mailers with information required to maximize the profitability their catalogs and other mail pieces.

These simplification tools incorporate two additional presort levels: ADC [Area Distribution Center] and the current 3/5-digit level that will be split into 3 and 5 digits.

Marketsmith also provides a circulation and Pre-Sort Level Chart to be used in conjunction with the calculators. Both enable mailers to measure the effect the postal increase will have on their future budgets.

The calculators may be accessed at www.marketsmithinc.com/postal_calculator.php .

Loading links....
close

Next Article in Direct Mail

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here