With postage hike looming, Marketsmith launches postal calculators

Share this content:

Direct and multichannel marketing firm Marketsmith Inc. has created two postal calculators to assist the direct marketing community with the recalculation of the new higher postage that may go into effect in May.

According to a recommended decision from the Postal Regulatory Commission earlier this week, rate increases will be 7.6 percent on average.

Morristown, New Jersey-based Marketsmith said that both calculators - the Piece Rate Calculator and the Piece/Pound Rate Calculator - provide mailers with information required to maximize the profitability their catalogs and other mail pieces.

These simplification tools incorporate two additional presort levels: ADC [Area Distribution Center] and the current 3/5-digit level that will be split into 3 and 5 digits.

Marketsmith also provides a circulation and Pre-Sort Level Chart to be used in conjunction with the calculators. Both enable mailers to measure the effect the postal increase will have on their future budgets.

The calculators may be accessed at www.marketsmithinc.com/postal_calculator.php .

close

Next Article in Direct Mail

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here