Wildlife Conservation magazine axed in restructuring

Share this content:

Wildlife Conservation, the magazine of the non-profit Wildlife Conservation Society (WCS), has published its last issue.

The bi-monthly had 92,000 subscribers, who were informed of its demise in the editor's note in the final issue. The WCS is asking to keep subscription money as a donation, but also is offering refunds. The end of the magazine is part of a massive WCS restructuring plan, which offered a voluntary buyout and also calls for a redesigned WCS Web site and the revamping of many other WCS programs.  

“In these times, every public and private institution should be re-thinking its business practices,” read a statement on the restructuring from Dr. Steven Sanderson, CEO and president of WCS. “The world's economic crisis means that government funding, private donations and foundation support are severely strained, and we must demonstrate the value of what we offer to New York and the world.

The new WCS.org, currently in the middle of its redesign, will feature added content as part of the society's efforts to maintain its audience and continue its education of the public. An e-newsletter is reportedly in the plans, but a spokesperson for the WCS would not confirm.

On the new Web site, Sanderson said, “The re-designed Web site will provide education on conservation issues and will encourage action to help save a variety of wildlife and wild places. As we continue to ‘green' WCS, we will phase out our print magazine and turn to a digital format to reach even more people with an education and engagement message deeper in content and more interactive.”

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here