White Paper: Wireless Promotions: Future vs. Fantasy

Share this content:
You've been lied to, and not for the first time. You've been swept into the wireless hype and are searching for a future that doesn't exist. You've heard that in the future, a person will walk by a Starbucks and her phone will go off. The beeping from the phone will reveal a discount that the consumer can take into the store for an immediate purchase.

It's not going to happen for a number of reasons. Nor will you be able to "surf the Web" from the phone the same way you do now on your computer. For that matter, you're likely to use the voice side of your phone much more frequently than the data side.

Oh, yeah, and that rumor you heard about India, China and the European Union being an accurate forecaster of U.S. trends? Think again.



Next Article in Direct Mail

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above